| Record ID | marc_loc_updates/v39.i51.records.utf8:19827245:1391 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i51.records.utf8:19827245:1391?format=raw |
LEADER: 01391dam a2200337 a 4500
001 2011012668
003 DLC
005 20111219144210.0
006 s ||l|||||||| |2
008 110322m20119999nyu 001 0 eng
010 $a 2011012668
020 $a9781588521729 (loose-leaf)
035 $a14910690
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aKF1614$b.B47
082 00 $a343.73/082$222
100 1 $aBernstein, David H.,$d1963-
245 14 $aThe law of advertising, marketing, and promotions /$cby David Bernstein and Bruce Keller.
260 $aNew York :$bLaw Journal Press,$c2011-
300 $av. (loose-leaf) ;$c26 cm.
490 0 $aCommercial law
490 0 $aBusiness law series
500 $aIncludes index.
505 0 $aFalse, unfair, or deceptive advertising -- Claim substantiation -- Disclosures and disclaimers -- Survey evidence -- Intellectual property rights -- Sweepstakes and contests --Direct marketing -- Online advertising -- Special advertising issues -- Procedural aspects of false advertising challenges -- Remedies.
650 0 $aAdvertising laws$zUnited States.
650 0 $aDeceptive advertising$xLaw and legislation$zUnited States.
650 0 $aDisclosure of information$xLaw and legislation$zUnited States.
650 0 $aDirect marketing$xLaw and legislation$zUnited States.
700 1 $aKeller, Bruce P.