| Record ID | marc_loc_updates/v39.i52.records.utf8:50733680:1180 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i52.records.utf8:50733680:1180?format=raw |
LEADER: 01180cam a22002898a 4500
001 2010029130
003 DLC
005 20111222074942.0
008 100723s2010 mau b 001 0 eng
010 $a 2010029130
020 $a9781605500294
020 $a9781440510144 (ebk.)
020 $a1605500291
020 $a1440510148 (ebk.)
040 $aDLC$cDLC
050 00 $aHF5415$b.B42917 2010
082 00 $a658.8$222
100 1 $aBenjamin, Susan,$d1957-
245 10 $aFlash! /$cSusan F. Benjamin.
260 $aAvon, Mass. :$bAdams Business,$c2010.
263 $a1010
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: Is this book right for you? -- In the beginning : a flash of light -- Flash what? -- Brand in a flash -- The big "D" of demographics -- The rush of flash -- Name, tag, attitude -- Talk the flash talk -- Advertising--and the flash goes on -- Second-hand flash -- One person's opinion : flash and carryover flash -- Let's get social -- Flash memory -- Short stacks -- To market, to market.
650 0 $aMarketing.
650 0 $aMarketing$xTechnological innovations.
650 0 $aMarketing$vCase studies.