MARC Record from Library of Congress

LEADER: 01651cam a22003018i 4500
001 2010050390
003 DLC
005 20111222075656.0
008 101129t20112011nju b 001 0 eng
010 $a 2010050390
020 $a9780470688571 (hardback)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHD60$b.V56 2011
082 00 $a658.4/08$222
084 $aBUS008000$2bisacsh
100 1 $aVisser, Wayne.
245 14 $aThe Age of Responsibility :$bCSR 2.0 and the New DNA of Business /$cWayne Visser.
260 $aHoboken, NJ :$bJohn Wiley & Sons,$c2011, ©2011.
263 $a1102
300 $ap. cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aSocial responsibility of business$vCase studies.
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9780470688571.jpg