| Record ID | marc_loc_updates/v39.i52.records.utf8:54209570:1425 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v39.i52.records.utf8:54209570:1425?format=raw |
LEADER: 01425cam a2200289 a 4500
001 2011026488
003 DLC
005 20111221193901.0
008 110623s2011 ii a b 001 0 eng
010 $a 2011026488
020 $a9788132105176 (hbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.2$b.M289 2011
082 00 $a658.80092$223
100 1 $aMalhotra, Naresh K.
245 10 $aLegends in marketing.$pNaresh K. Malhotra /$cseries editor, Jagdish N. Sheth.
246 10 $aNaresh K. Malhotra
260 $aNew Delhi ;$aThousand Oaks :$bSAGE,$cc2011.
300 $a9 v. :$bill. ;$c25 cm.
490 0 $aLegends in marketing
504 $aIncludes bibliographical references and index.
505 0 $av. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques -- v. 2. Research Methodology: Research Design and Data Analysis -- v. 3. Consumer Behavior: Information Processing and Decision Making -- v. 4. Consumer Behavior: Attitude, Intention, and Choice Behavior -- v. 5. Marketing Management and Policy -- v. 6. International and Cross-cultural Marketing -- v. 7. Marketing of Services: Retailing and Health Care -- v. 8. Ethics, Quality of Life, and Pedagogy -- v. 9. Management Information Systems, Technology, and Marketing.
650 0 $aMarketing research.
650 0 $aMarketing.
600 10 $aMalhotra, Naresh K.
700 1 $aSheth, Jagdish N.