| Record ID | marc_loc_updates/v40.i02.records.utf8:33267984:959 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i02.records.utf8:33267984:959?format=raw |
LEADER: 00959cam a2200265 a 4500
001 2010032240
003 DLC
005 20120109144731.0
008 100816s2011 nyua b 001 0 eng
010 $a 2010032240
020 $a9780073529950 (acid-free paper)
020 $a0073529958 (acid-free paper)
035 $a(OCoLC)ocn496956060
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dBWX$dDLC
050 00 $aHF5415.13$b.M369 2011
082 00 $a658.8$222
100 1 $aPerreault, William D.
245 10 $aBasic marketing :$ba marketing strategy planning approach /$cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 $a18th ed.
260 $aNew York :$bMcGraw-Hill/Irwin,$cc2011.
300 $axxxix, 746, 30, 11 p. :$bill. (some col.) ;$c29 cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing$xManagement.
700 1 $aCannon, Joseph P.,$cPh. D.
700 1 $aMcCarthy, E. Jerome$q(Edmund Jerome)