| Record ID | marc_loc_updates/v40.i02.records.utf8:39400566:767 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i02.records.utf8:39400566:767?format=raw |
LEADER: 00767nam a22002538a 4500
001 2011053284
003 DLC
005 20120109124313.0
008 120106s2012 mau 000 0 eng
010 $a 2011053284
020 $a9781422143568 (alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415$b.S223 2012
082 00 $a658.8/02$223
100 1 $aSachs, Jonah.
245 10 $aWinning the story wars :$bwhy those who tell--and live--the best stories will rule the future /$cJonah Sachs.
260 $aBoston, Mass. :$bHarvard Business Review Press,$cc2012.
263 $a1207
300 $ap. cm.
650 0 $aMarketing$xSocial aspects.
650 0 $aStorytelling$xPsychological aspects.
650 0 $aConsumers$xPsychology.
650 0 $aSocial media.