| Record ID | marc_loc_updates/v40.i02.records.utf8:44954679:2710 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i02.records.utf8:44954679:2710?format=raw |
LEADER: 02710nam a22003978a 4500
001 2012000895
003 DLC
005 20120109070055.0
006 m |o d |
007 cr_|||||||||||
008 120109s2012 nju ob 001 0 eng
010 $a 2012000895
020 $a9780470622599 (pdf)
020 $a9780470622605 (mobipocket)
020 $a9780470622612 ( epub)
020 $z9781118231937 (pbk.)
040 $aDLC$beng$cDLC
042 $apcc
050 10 $aHF5415.1265
082 00 $a658.8/72$223
084 $aBUS043000$2bisacsh
100 1 $aFox, Vanessa,$d1972-
245 10 $aMarketing in the age of Google$h[electronic resource]:$byour online strategy IS your business strategy /$cVanessa Fox.
250 $aRev. and updated
260 $aHoboken, N.J. :$bWiley,$c2012.
263 $a1204
300 $a1 online resource.
520 $a"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox--who created Google's portal for site owners, Google Webmaster Central--explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as "Panda" Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
588 $aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 $aInternet marketing.
650 0 $aInternet searching.
650 0 $aWeb search engines.
650 7 $aBUSINESS & ECONOMICS / Marketing / General.$2bisacsh
776 08 $iPrint version:$aFox, Vanessa,$tMarketing in the age of Google$bRev. and updated$dHoboken, N.J. : Wiley, 2012$z9781118231937 (pbk.)$w(DLC) 2011052827
856 40 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781118231937.jpg