| Record ID | marc_loc_updates/v40.i03.records.utf8:11806965:1041 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i03.records.utf8:11806965:1041?format=raw |
LEADER: 01041cam a22003134a 4500
001 2011012296
003 DLC
005 20120113145013.0
008 110324s2012 nyua b 001 0 eng
010 $a 2011012296
016 7 $a015851329$2Uk
020 $a9780765626356 (hardcover : alk. paper)
020 $a0765626357 (hardcover : alk. paper)
035 $a(OCoLC)ocn709408018
040 $aDLC$cDLC$dYDX$dYDXCP$dBWX$dUKMGB$dCDX$dDLC
042 $apcc
050 00 $aHF5826.5$b.K45 2012
082 00 $a659.1/11$222
100 1 $aKelley, Larry D.,$d1955-
245 10 $aAdvertising media planning :$ba brand management approach /$cLarry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.
250 $a3rd ed.
260 $aArmonk, N.Y. :$bM.E. Sharpe,$cc2012.
300 $aviii, 291 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising media planning.
650 0 $aBrand name products.
650 0 $aMarketing.
700 1 $aJugenheimer, Donald W.
700 1 $aSheehan, Kim.