| Record ID | marc_loc_updates/v40.i03.records.utf8:12401766:1196 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i03.records.utf8:12401766:1196?format=raw |
LEADER: 01196cam a22002894a 4500
001 2011022624
003 DLC
005 20120112162202.0
008 110602s2012 maua b 001 0 eng
010 $a 2011022624
020 $a9781422160596 (alk. paper)
020 $a1422160599 (alk. paper)
035 $a(OCoLC)ocn701019415
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dCDX$dDLC
042 $apcc
050 00 $aHD41$b.P6776 2012
082 00 $a658.4/012$223
100 1 $aMagretta, Joan,$d1948-
245 10 $aUnderstanding Michael Porter :$bthe essential guide to competition and strategy /$cJoan Magretta.
260 $aBoston, Mass. :$bHarvard Business Review Press,$cc2012.
300 $ax, 236 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 0 $aCompetition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications.
600 10 $aPorter, Michael E.,$d1947-
650 0 $aCompetition.
650 0 $aStrategic planning.
650 0 $aManagement.