MARC Record from Library of Congress

LEADER: 05357cpcaa2200853 4500
001 mm 78035105
003 DLC
005 20120130093327.0
008 781002|||||||||||| eng
010 $amm 78035105 $bms 69002044
040 $aDLC$cDLC$dDLC$edacs
072 7 $aL$2lcmd
100 1 $aOgilvy, David,$d1911-1999.
245 00 $aDavid Ogilvy papers,$f1935-1966$g(bulk 1945-1964).
300 $a30,450$fitems.
300 $a87$fcontainers.
300 $a29$flinear feet.
351 $aArranged in 5 series. Series 1: General Correspondence, 1948-1965; Series 2: Business File, 1945-1965; Series 3: Subject File, 1953-1966; Series 4: Speech, Article and Book File, 1935-1966; and Series 5: Miscellany, 1948-1964.
506 0 $aOpen to research.
520 8 $aCorrespondence, speeches, writings, market research reports, advertising proposals, printed matter, and other papers relating primarily to Ogilvy's career in advertising as an executive and businessman. Documents his work with the British American Canadian Corporation; Hewitt, Ogilvy, Benson & Mather (New York, N.Y.); Mather & Crowther; and Ogilvy, Benson & Mather. Also documents Ogilvy's emphasis on research and creativity in advertising; his associations with other American and British advertising agencies; involvement with the American Association of Advertising Agencies and the Scottish Council (Development and Industry); and his friendships with Arthur J. Houghton, Ellerton Marcel Jetté, and Edward "Commander" Whitehead. Subjects include consumer habits in the U.S., fund raising, tourism, trademarks, and the economic conditions in Great Britain following World War II. Includes drafts and proofs of Ogilvy's Confessions of an Advertising Man (1963).
520 8 $aFamily correspondents include Ogilvy's brother, Francis Ogilvy; sister, Lady Kythé Hendy; niece, Mairi Ann MacLeod; and cousin, Rebecca West. Other correspondents include Max Ascoli, R.A. Bevan, Sir Alexander Steven Bilsland, Eugene R. Black, Cass Canfield, Fairfax M. Cone, Lady Kythe Hendy, Chester J. La Roche, Alfred Max, Teodoro Moscoso, Robert Moses, Guy Mountfort, Edward R. Murrow, Ted Patrick, William Patterson, John M. Ranck, Rosser Reeves, Raymond Rubicam, Willaim Ruder, Robert W. Sarnoff, Arthur M. Schlesinger (1917-2007), J.A. Stevenson, Ronald Tree, and William D. Tyler.
541 $cGift,$aDavid Ogilvy,$d1965.
545 0 $aAdvertising executive. Full name: David Mackenzie Ogilvy.
546 $aCollection material in English.
555 8 $aFinding aid available in the Library of Congress Manuscript Reading Room.
600 10 $aAscoli, Max,$d1898-1978$vCorrespondence.
600 10 $aBevan, R. A.$q(Robert Alexander),$d1901-1974$vCorrespondence.
600 10 $aBilsland, Alexander Steven,$cSir,$d1892-1970$vCorrespondence.
600 10 $aBlack, Eugene R.$q(Eugene Robert),$db. 1898$vCorrespondence.
600 10 $aCanfield, Cass,$d1897-1986$vCorrespondence.
600 10 $aCone, Fairfax M.,$d1903-$vCorrespondence.
600 10 $aHendy, Kythé,$cLady$vCorrespondence.
600 10 $aHooper, Frederic Collins,$cSir,$d1892-1963$vCorrespondence.
600 10 $aHoughton, Arthur J.
600 10 $aJetté, Ellerton Marcel.
600 10 $aLa Roche, Chester J.,$db. 1892$vCorrespondence.
600 10 $aMacleod, Mairi Ann$vCorrespondence.
600 10 $aMax, Alfred$vCorrespondence.
600 10 $aMoscoso, Teodoro,$d1910-$vCorrespondence.
600 10 $aMoses, Robert,$d1888-1981$vCorrespondence.
600 10 $aMountfort, Guy$vCorrespondence.
600 10 $aMurrow, Edward R.$vCorrespondence.
600 10 $aOgilvy, Francis$vCorrespondence.
600 10 $aPatrick, Ted,$d1901-1964$vCorrespondence.
600 10 $aPatterson, William D.$q(William Dudley),$d1910-1986$vCorrespondence.
600 10 $aRanck, John M.$q(John Milton)$vCorrespondence.
600 10 $aReeves, Rosser$vCorrespondence.
600 10 $aRuder, William$vCorrespondence.
600 10 $aSarnoff, Robert W.$vCorrespondence.
600 10 $aSchlesinger, Arthur M.$q(Arthur Meier),$d1917-2007$vCorrespondence.
600 10 $aStevenson, J. A. (John A.)$vCorrespondence.
600 10 $aTree, Ronald,$d1897-1976$vCorrespondence.
600 10 $aTyler, William D.$q(William Dowling),$d1907-1991$vCorrespondence.
600 10 $aWest, Rebecca,$d1892-1983$vCorrespondence.
600 10 $aWhitehead, Edward,$d1908-1978.
610 20 $aAmerican Association of Advertising Agencies.
610 20 $aBritish American Canadian Corporation.
610 20 $aHewitt, Ogilvy, Benson & Mather.
610 20 $aMather & Crowther.
610 20 $aOgilvy, Benson & Mather (New York, N.Y.)
610 20 $aScottish Council (Development and Industry)
650 0 $aAdvertising.
650 0 $aAdvertising executives.
650 0 $aAdvertising agencies.
650 0 $aAdvertising agencies$zGreat Britain.
650 0 $aAdvertising agencies$zUnited States.
650 0 $aConsumers$zUnited States.
650 0 $aFund raising.
650 0 $aTourism.
650 0 $aTrademarks.
651 0 $aGreat Britain$xEconomic conditions$y1945-1964.
656 7 $aAdvertising executives.$2itoamc
700 1 $aOgilvy, David,$d1911-1999.$tConfessions of an advertising man.$f1963.
852 $aLibrary of Congress$bManuscript Division$eWashington, D.C. 20540 USA$ndcu$uhttp://hdl.loc.gov/loc.mss/mss.home