MARC Record from Library of Congress

LEADER: 01553nam a22003017a 4500
001 2010941680
003 DLC
005 20120126111920.0
008 101123s2011 nyua 000 0 eng d
010 $a 2010941680
016 7 $a015664813$2Uk
020 $a9781935613169 (pbk.)
020 $a1935613162 (pbk.)
035 $a(OCoLC)ocn630500336
040 $aBTCTA$beng$cBTCTA$dDPL$dXII$dUKMGB$dDLC
042 $alccopycat
043 $an-us---
050 00 $aTP435.C4$bD36 2011
082 04 $a817$222
100 1 $aDaly, Ed.
245 10 $aCereal :$bsnap, crackle, pop culture /$cEd Daly ; [photography by Hermes Parga].
250 $a1st ed.
260 $aBrooklyn, NY:$bMark Batty Publisher,$cc2011.
300 $a95 p. :$bchiefly col. ill. ;$c17 cm.
520 $a"Forty-nine percent of all Americans start their day with a bowl of cereal. It's the third most popular grocery item in the United States. Ed Daly, the Wilt Chamberlain of cereal consumption, has lovingly sampled every boxed breakfast he could get his hands on, penning humorous, pop-culture inspired analyses of each brand and its packaging. Upon losing his Wall Street job during the financial meltdown, Daly, a lifelong cereal connoisseur, took it upon himself to search out and eat every cereal on the market, having the boxes and variations of rolled oats, grains, flakes, marshmallows and puffs photographed, resulting in this humorous book"--From publisher's website.
650 0 $aBreakfast cereals$vHumor.
650 0 $aPopular culture$zUnited States.
700 1 $aParga, Hermes.