MARC Record from Library of Congress

LEADER: 04067cam a2200385 a 4500
001 2011001628
003 DLC
005 20120124101652.0
008 110120s2011 nyu b 001 0 eng
010 $a 2011001628
020 $a1439121206 (hbk.)
020 $a9781439121207 (hbk.)
020 $a1439121222 (pbk.)
020 $a9781439121221 (pbk.)
020 $a1439141185 (ebk.)
020 $a9781439141182 (ebk.)
035 $a(OCoLC)ocn687666007
040 $aDLC$cDLC$dIG#$dBTCTA$dYDXCP$dBKL$dXBM$dABG$dIJ8$dMNY$dZCU$dIXA$dCDX$dDLC
042 $apcc
050 00 $aHD2731$b.B227 2011
082 00 $a339.4/7083$222
100 1 $aBakan, Joel.
245 10 $aChildhood under siege :$bhow big business targets children /$cJoel Bakan.
250 $a1st Free Press hardcover ed.
260 $aNew York :$bFree Press,$c2011.
300 $ax, 277 p. ;$c24 cm.
504 $aIncludes bibliographical references and index.
505 00 $tThe century of the child --$tWhack your soul mate and boneless girl --$tThe new cirriculum of childhood --$tPrescriptions for profit --$tPom-poms for pills --$tA dangerous and unnatural experiment --$tPrecautionary tales --$tIn our own backyard --$tRace to nowhere --$tNarrowing minds.
520 $a"Bakan offers passionate argument and copious research in this compelling call for parents to stand up for their children."--Booklist (starred review)
520 $a"Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international bestselling book The Corporation, uncovers the astonishing degree to which companies exploit the special vulnerabilities of children, manipulate parents' fears, and operate with callous disregard for children's health and well-being. The number of children taking dangerous psychotropic drugs has skyrocketed as pharmaceutical companies employ insidious, often illegal tactics to inflate diagnoses of disorders and convince parents their children require medication. A highly sophisticated marketing industry deploys increasingly subtle and powerful tactics to play on children's intense emotions and desires and to lure them into obsessive consumerism. Computer game designers craft techniques to titillate children with sex and violence, while social media developers infiltrate and shape children's social and emotional worlds to compel them to spend more and more monetizable time online. America's schools are being transformed into profit centers while children are subjected to increasingly regimented teaching that thwarts curiosity and creativity, numbing the joy of learning. And children's chronic health problems, from asthma to cancer, autism, and birth defects, steadily escalate as thousands of new industrial chemicals are dumped into their environments. Nelson Mandela once sagely remarked that "there can be no keener revelation of a society's soul than the way it treats its children." The problem today, as Joel Bakan reveals, is that business interests have made protecting children extremely difficult. Corporations pump billions into rendering parents and governments powerless to shield children from an unrelenting commercial assault, with the result that after a century of progress, during which protective laws and regulations were widely promulgated, children are once again exposed to substantial harms at the hands of economic actors. Childhood Under Siege leaves no room for doubt that this assault on childhood is a major crisis of our time. A powerful manifesto for urgent change, it empowers us to shield our own children while offering concrete and realistic proposals for legal reforms that would protect all children from these predatory practices. "--Publisher's description
650 0 $aCorporations$xMoral and ethical aspects.
650 0 $aChild consumers.
650 0 $aTarget marketing.
650 0 $aChild welfare.
776 08 $iIssued also in ebook format$z9781439141182$z1439141185