MARC Record from Library of Congress

LEADER: 01805cam a2200337 a 4500
001 2011453033
003 DLC
005 20120217102830.0
008 110628s2011 enka d 000 0 eng d
010 $a 2011453033
020 $a9780199590230
020 $a0199590230
035 $a(OCoLC)ocn706074575
040 $aDE-604$beng$cDEBBG$dNLE$dOCLCQ$dBTCTA$dYDXCP$dCDX$dBWX$dWS2$dLML$dDLC
042 $alccopycat
050 00 $aHF5412$b.D69 2011
082 04 $a658.8003$222
084 $aQP 600$2rvk
084 $aWIR 810f$2stub
100 1 $aDoyle, Charles,$d1959-
245 12 $aA dictionary of marketing /$cCharles Doyle.
246 14 $aOxford dictionary of marketing
246 30 $aMarketing
260 $aOxford ;$aNew York :$bOxford University Press,$cc2011.
300 $ax, 436 p. :$bill. ;$c20 cm.
490 0 $aOxford paperback reference
520 $aProvides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
650 0 $aMarketing$vDictionaries.
650 0 $aMarketing$vTerminology.
655 4 $aWörterbuch.
650 07 $aMarketing.$2swd