MARC Record from Library of Congress

LEADER: 02030nam a22003017a 4500
001 2010536936
003 DLC
005 20120221171118.0
008 101105s2010 gw a 000 0 ger d
010 $a 2010536936
015 $a10,N21$2dnb
020 $a9783360021076 (hd. bd.)
020 $a336002107X
035 $a(OCoLC)ocn750154553
040 $aGWDNB$cMZA$erakwb$dDLC
042 $alccopycat
043 $ae-ge---
050 00 $aNK8551.2$b.P53 2010
245 00 $aPlaste und Elaste :$bLeuchtreklame in der DDR /$c[mit einem Vorwort von Dietmar Kreutzer, Bildredaktion, Beate Hellbach, Gestaltung, Andreas Fack].
250 $a1. Aufl.
260 $aBerlin :$bDas Neue Berlin,$cc2010.
300 $a128 p. :$bill. (some col.) ;$c33 cm.
520 8 $aWhen it was night in the DDR, there was not only darkness -- in some places, advertising messages shone in bright neon letters. Not only an individual product, but also state-owned industry was praised or slogans were captured in pictures and letters: "Plastics and Elastomers, Schkopau" against the highway illuminated by car drivers, "Read more to know" standing on the building of the commissions- and major book trade, "Tradition and progress for modern living" on the furniture combine. Goethe's "Mein Leipzig lob ich mir" ("I praise my Leipzig!") greeted visitors to the fair city; "Drink Margonwasser, sparkling fresh," Dresdeners were encouraged; bubbling fish lured to the pet shop in the Frankfurter Ally. After 1990, the lights went out. Neon signs, in individual letters if necessary, became a coveted collctors item; some even found their way into the musuem. In this book heavily illustrated with photographs, the most beautiful and original neon signs are depicted in times of yore. Once again, they are restored to their dictinctive design.
650 0 $aNeon lighting$zGermany (East)
650 0 $aNeon lamps$zGermany (East)
650 0 $aElectric signs$zGermany (East)
650 0 $aAdvertising$zGermany (East)
650 0 $aNight photography$zGermany (East)