MARC Record from Library of Congress

LEADER: 02186nam a22002658a 4500
001 2012007974
003 DLC
005 20120305100248.0
008 120302s2012 cau 000 0 eng
010 $a 2012007974
020 $a1599184400 (alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415$b.K4516 2012
082 00 $a658.8$223
100 1 $aKennedy, Dan S.,$d1954-
245 10 $aNo B.S. trust-based marketing :$bthe ultimate guide to creating trust in an understandable un-trusting world /$cby Dan S. Kennedy and Matt Zagula.
260 $aIrvine, CA :$bEntrepreneur Media,$c2012.
263 $a1206
300 $ap. cm.
505 0 $aIntroduction -- Trust-based marketing as path to wealth / by Dan Kennedy -- Trust without trying is no longer enough / by Dan Kennedy -- Understanding the difficulty of the task / by Dan Kennedy -- What do clients really want to know? / by Dan Kennedy -- How not to be another salesman / by Dan Kennedy -- The Suze Orman factor / by Matt Zagula -- Publish or perish / by Dan Kennedy with Matt Zagula -- All media is not equal -- High trust vs. low trust media online vs. offline media / by Dan Kennedy -- Creating trust online : pipe dream? / by Matt Zagula -- Don't get google slapped / by Matt Zagula -- How familiarity breeds trust / by Dan Kennedy -- The unmatched power of affinity / by Dan Kennedy -- Establishing and asserting your authority / by Dan Kennedy -- The power of prescription / by Dan Kennedy -- It's not what you say, it's what they hear / by Dan Kennedy -- Trust language : the book only you can write, that only you will read -- That can make you rich / Dan Kennedy -- Astound & amaze with the Houdini factor and the power of dramatic demonstration / Dan Kennedy -- The role of proof / by Dan Kennedy -- The cache client as its own form of proof / by Dan Kennedy -- Risk reversal / by Dan Kennedy -- The power and hazard of leadership position / by Dan Kennedy -- The power of exclusivity / by Matt Zagula -- How do you know if you are succeeding at trust-based marketing / by Dan Kennedy -- Resources.
650 0 $aMarketing.
650 0 $aCustomer relations.
650 0 $aTrust.
700 1 $aZagula, Matt.