MARC Record from Library of Congress

LEADER: 01729cam a2200253 a 4500
001 2011021789
003 DLC
005 20120301201722.0
008 110606s2011 nyua 001 0 eng
010 $a 2011021789
020 $a9781591843870 (hbk.)
035 $a(OCoLC)ocn707249868
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dIK2$dVP@$dBWX$dCDX$dDLC
042 $apcc
050 00 $aHF5438.25$b.M312 2011
082 00 $a658.85$223
100 1 $aMackay, Harvey.
245 14 $aThe Mackay MBA of selling in the real world /$cHarvey Mackay.
260 $aNew York, N.Y. :$bPortfolio/Penguin,$c2011.
300 $axxv, 335 p. :$bill. ;$c24 cm.
520 $a"Mega-bestselling business guru Harvey Mackay shares his timesless sales advice. The legendary Harvey Mackay is back with the sum total of decades of sales know-how-teaching go-getters how to make the sale and hit the numbers, day in and day out. In his irrepressible and irreverent style, Mackay shares decades of solid-gold selling wisdom, with inspirational lessons such as: Big shots are just little shots who kept shooting; Helping someone up won't pull you down-and could very easily pull them to your side; Be like the turtle: If he didn't stick his neck out, he wouldn't get anywhere at all. Covering everything from how to find the right mentor to earning the loyalty of your customers to overcoming rejection, Mackay delivers road-tested, real-world selling advice that has stood the test of time. In a digital world, the human touch has never been more decisive. And nobody connects with customers, readers, and audiences better than Harvey Mackay."--$cProvided by publisher.
504 $aIncludes index.
650 0 $aSelling.
650 0 $aSelling$xPsychological aspects.