| Record ID | marc_loc_updates/v40.i10.records.utf8:6472760:1300 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i10.records.utf8:6472760:1300?format=raw |
LEADER: 01300cam a2200265 a 4500
001 2011021989
003 DLC
005 20120229083459.0
008 110602s2012 enk 001 0 eng
010 $a 2011021989
020 $a9780393733471 (hardcover)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415$b.F5656 2012
082 00 $a658.8$223
100 1 $aFoote, Cameron S.
245 14 $aThe creative business guide to marketing :$bselling and branding design, advertising, interactive, and editorial services /$cCameron S. Foote.
250 $a1st ed.
260 $aLondon ;$aNew York :$bW.W. Norton,$cc2012.
300 $a223 p. ;$c25 cm.
500 $aIncludes index.
505 0 $aStrategies and tactics. Why marketing is important -- Developing strategies -- Developing tactics -- Planning implementation -- Prospecting and contacting. Today's promotional landscape -- Locating prospects -- Sales responsibilities -- Their budgeting, your pricing -- Presenting and closing. Presentation preparation -- Differentation and new business pitches -- Your portfolio or your process? -- Presentation closings -- Following up. Pre-project paperwork -- Selling ideas and concepts -- After-marketing.
650 0 $aMarketing.
650 0 $aStrategic planning.
650 0 $aBranding (Marketing)