MARC Record from Library of Congress

LEADER: 02073nam a22002658a 4500
001 2012008773
003 DLC
005 20120316103741.0
008 120316s2012 nyu b 000 0 eng
010 $a 2012008773
020 $a9781591845539
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415$b.H7416 2012
082 00 $a659.20285/6752$223
100 1 $aHoliday, Ryan.
245 10 $aTrust me, I'm lying :$bthe tactics and confessions of a media manipulator /$cRyan Holiday.
260 $aNew York :$bPortfolio,$cc2012.
263 $a1207
300 $ap. cm.
504 $aIncludes bibliographical references.
505 0 $aBlogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin carmon, the daily show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion.
650 0 $aMarketing$xBlogs.
650 0 $aPublic relations$xBlogs.
650 0 $aSocial media$xEconomic aspects.