| Record ID | marc_loc_updates/v40.i12.records.utf8:7351523:2341 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i12.records.utf8:7351523:2341?format=raw |
LEADER: 02341cam a2200361 a 4500
001 2011042400
003 DLC
005 20120315081307.0
008 111011s2012 njua 001 0 eng
010 $a 2011042400
015 $aGBB1B8628$2bnb
016 7 $a015947179$2Uk
020 $a9781118167786 (hardback)
020 $a1118167783 (hardback)
035 $a(OCoLC)ocn757147675
040 $aDLC$cDLC$dYDX$dBTCTA$dUKMGB$dYDXCP$dBWX$dVP@$dBDX$dCDX$dDLC
042 $apcc
050 00 $aHF5415.1265$b.H665 2012
082 00 $a658.8/72$223
084 $aBUS043000$2bisacsh
100 1 $aHopkins, Jeanne,$d1957-
245 10 $aGo mobile :$blocation-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business /$cJeanne Hopkins, Jamie Turner.
260 $aHoboken, N.J. :$bWiley,$cc2012.
300 $axx, 234 p. :$bill. ;$c24 cm.
490 1 $aThe new rules of social media series
500 $aIncludes index.
520 $a"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
650 0 $aInternet marketing.
650 0 $aMobile commerce.
650 0 $aMobile communication systems.
700 1 $aTurner, Jamie,$d1961-
830 0 $aNew rules of social media series.
856 42 $3Cover image$uhttp://catalogimages.wiley.com/images/db/jimages/9781118167786.jpg