MARC Record from Library of Congress

LEADER: 02655nam a22003737a 4500
001 2011283824
003 DLC
005 20120405094804.0
008 110811s2010 enk b 000 0 eng d
010 $a 2011283824
020 $a9781844673919
020 $a184467391X
035 $a(OCoLC)ocn317919750
040 $aBTCTA$cBTCTA$dOCLCQ$dYDXCP$dBWX$dCDX$dVVC$dSINLB$dGPI$dLML$dA7U$dDLC
041 1 $aeng$hfre
042 $alccopycat
050 00 $aPN51$b.S2613 2010
082 04 $a808.543$222
100 1 $aSalmon, Christian,$d1951-
240 10 $aStorytelling.$lEnglish
245 10 $aStorytelling :$bbewitching the modern mind /$cChristian Salmon ; translated by David Macey.
250 $aEnglish ed.
260 $aLondon ;$aBrooklyn, NY :$bVerso,$c2010.
300 $axi, 173 p. ;$c22 cm.
500 $aTranslation of: Storytelling : la machine à fabriquer des histoires et à formater les espirits.
504 $aIncludes bibliographical references (p. 161-173)
505 0 $aIntroduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire.
520 1 $a"Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived. This is the subject of Christian Salmon's Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century." "Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived in Hollywood, and spin doctors construct political lives as if they were a folk epic." "Salmon unveils the workings of a "storytelling machine" more effective and insidious as a means of oppression than anything dreamed up by Orwell. The "reality-based community" - to use a phrase coined by an aide to George W. Bush - is now regularly outmaneuvered by public relations gurus and political advisers, as they construct story arcs for a population that has come to expect them."--BOOK JACKET.
650 0 $aStorytelling$xEconomic aspects.
650 0 $aStorytelling$xPolitical aspects.
650 0 $aCommunication in marketing.
650 0 $aCommunication in politics.
650 0 $aPropaganda.
650 0 $aSocial psychology.