| Record ID | marc_loc_updates/v40.i18.records.utf8:5047342:857 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i18.records.utf8:5047342:857?format=raw |
LEADER: 00857nam a2200265 a 4500
001 2010934532
003 DLC
005 20120426101611.0
008 100810s2010 nyua 001 0 eng d
010 $a 2010934532
020 $a9781587769146 (pbk.)
020 $a158776914X (pbk.)
035 $a(OCoLC)ocn671710774
040 $aBTCTA$beng$cBTCTA$dSINLB$dMIA$dDLC
042 $alccopycat
050 00 $aHF5415.1255$b.C94 2010
082 04 $a658.8/343$222
100 1 $aCzerniawski, Richard D.
245 10 $aCompetitive positioning :$bbest practices for creating brand loyalty /$cRichard D. Czerniawski, Michael W. Maloney.
260 $aPoughkeepsie, NY :$bHudson House,$cc2010.
300 $axxii, 317 p. :$bill. ;$c23 cm.
504 $aIncludes index.
650 0 $aAdvertising$xBrand name products.
650 0 $aBrand choice.
700 1 $aMaloney, Michael W.