| Record ID | marc_loc_updates/v40.i19.records.utf8:12924892:1439 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i19.records.utf8:12924892:1439?format=raw |
LEADER: 01439nam a22002538a 4500
001 2012016979
003 DLC
005 20120502101204.0
008 120426s2012 mau 000 0 eng
010 $a 2012016979
020 $a9781889102023 (pbk. : alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHV41.2$b.B76 2012
082 00 $a658.15/224$223
100 1 $aBrooks, Jeff,$d1961-
245 14 $aThe fundraiser's guide to irresistible communications :$breal-world, field-tested strategies for raising more money /$cJeff Brooks.
260 $aMedfield, MA :$bEmerson & Church,$cc2012.
263 $a1209
300 $ap. cm.
505 0 $aThe writing style of philanthropy -- The importance of being urgent -- Make it easy to read -- Long messages work better -- Grammar for fundraisers -- The content of fundraising -- Persuade with story, not statistics -- Keep it simple -- Make it all about the donor -- I have bad news and good news -- Have a clear call to action -- P.S. I love you -- The design of fundraising -- Design for older eyes -- Don't skimp on emphasis -- Make images work for you -- Plain, corny, and obvious -- The mental game of fundraising -- Self-centric fundraising -- Three things you should know about donors -- Three deadly fundraising myths -- Proud to be a fundraiser.
650 0 $aFund raising.
650 0 $aNonprofit organizations$xMarketing.
650 0 $aNonprofit organizations$xPublic relations.