MARC Record from Library of Congress

LEADER: 03153cam a2200349 a 4500
001 2007035350
003 DLC
005 20120516092220.0
008 070827s2008 njua b 001 0 eng
010 $a 2007035350
015 $aGBA777198$2bnb
016 7 $a014015923$2Uk
020 $a9780470182024 (cloth)
020 $a0470182024 (cloth)
035 $a(OCoLC)ocn166368367
040 $aDLC$cDLC$dYDX$dBTCTA$dBAKER$dUKM$dYDXCP$dVP@$dEEK$dHNW$dSMP$dCQU$dBNO$dDLC
050 00 $aHD62.5$b.M3657 2008
082 00 $a658.1/1$222
100 1 $aMasterson, Michael,$d1950-
245 10 $aReady, fire, aim :$bzero to $100 million in no time flat /$cMichael Masterson.
260 $aHoboken, N.J. :$bJohn Wiley,$cc2008.
300 $axix, 375 p. :$bill. ;$c24 cm.
505 0 $aI. BEING ALL THAT YOU CAN BE -- The very best job in the world -- Getting to the next level -- Why employee size matters : a different way of measuring the four stages -- Becoming a five-star business genius -- II. STAGE ONE : INFANCY -- The supremacy of selling -- Your optimum selling strategy and the four fundamental secrets of selling your first product -- Mastering the copy side of selling -- Secondary, yet important, priorities for stage one businesses -- A quick review of the problems, challenges, and opportunities faced by the stage one entrepreneur -- III. STAGE TWO : CHILDHOOD -- From $1 million to $10 million and beyond : how to break through the one-product-company syndrome -- Innovation, the key to second-stage growth -- Speed : putting ready, fire, aim into your business -- Getting ready -- What are you waiting for? Start firing already! -- Aiming the product -- Aiming the marketing, part 1 : a quick crash course -- Aiming the marketing, part 2 : understanding the buying frenzy -- Ready, fire, aim in action -- A quick review of the problems, challenges, and opportunities faced by the stage two entrepreneur -- IV. STAGE THREE : ADOLESCENCE -- Making the stage three transformation -- Changing into a corporate leader -- Filling your stage three business with stars and superstars -- Bottlenecks, bureaucracy, and politics -- A quick review of the problems, challenges, and opportunities faced by the stage three entrepreneur -- V. STAGE FOUR : ADULTHOOD -- The last big change -- Acting as your company's main investor.
504 $aIncludes bibliographical references (p. 361-363) and index.
520 $aExplains how to take a business to the next level of profitability with a focused strategy that emphasizes four stages of entrepreneurial growth, revealing how to develop new products out of old ones, and devise and integrate innovative operational procedures.
650 0 $aNew business enterprises$xManagement.
650 0 $aEntrepreneurship.
650 0 $aSmall business$xManagement.
650 0 $aSuccess in business.
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0743/2007035350-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0743/2007035350-t.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0806/2007035350-b.html