| Record ID | marc_loc_updates/v40.i24.records.utf8:6164388:1069 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i24.records.utf8:6164388:1069?format=raw |
LEADER: 01069cam a2200277 a 4500
001 2011042023
003 DLC
005 20120607105412.0
008 111017s2012 be a b 101 0 eng
010 $a 2011042023
020 $a9789052017938
040 $aDLC$cDLC$dDLC
042 $apcc
043 $ae------
050 00 $aHD69.B7$bE97 2012
082 00 $a658.8/27094$223
245 00 $aEuropean business and brand building /$cLuciano Segreto ... [et al.] (eds.).
260 $aBruxelles ;$aNew York :$bP.I.E. Peter Lang,$cc2012.
300 $a264 p. :$bill. ;$c22 cm.
500 $a" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.
504 $aIncludes bibliographical references and index.
650 0 $aBrand name products$zEurope$vCongresses.
650 0 $aBranding ( Marketing)$zEurope$vCongresses.
650 0 $aCorporate image$zEurope$vCongresses.
700 1 $aSegreto, Luciano.
710 2 $aInstitute for Corporate Culture Affairs.