MARC Record from Library of Congress

LEADER: 01211nam a22002538a 4500
001 2012023397
003 DLC
005 20120618130518.0
008 120615s2014 nyu b 001 0 eng
010 $a 2012023397
020 $a9780199968046 (main text : alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aBF637.P4$b.H84 2014
082 00 $a153.8/52$223
100 1 $aHuglen, Mark E.,$d1962-
245 10 $aPersuasion for strategy and critique /$cMark Huglen.
250 $a1st ed.
260 $aNew York :$bOxford University Press,$c2014.
263 $a1301
300 $ap. cm.
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- Nature of persuasion -- Seven approaches to persuasion -- Ethics -- Audience analysis and emotion -- Argument strategies and fallacies -- Psychological influences and compliance gaining strategies -- Nonverbal influences -- Prompts that do the work of persuasion -- Symbol, culture, and myth -- Diversity and religion -- Political ideology, campaigns, and social movements -- Leadership -- Difficult people and conflict management -- Crisis communication and image restoration -- References -- Index.
650 0 $aPersuasion (Psychology)