| Record ID | marc_loc_updates/v40.i27.records.utf8:3886378:1033 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i27.records.utf8:3886378:1033?format=raw |
LEADER: 01033nam a2200289 a 4500
001 2010677970
003 DLC
005 20120626193505.0
008 110103s2011 gw a b 000 0 ger
010 $a 2010677970
020 $a9783531179322 (pbk. : alk. paper)
020 $a3531179322 (pbk. : alk. paper)
024 3 $a9783531179322
035 $a(GyWOH)har100142951
040 $aDLC$cDLC
042 $apcc
043 $ae-gx---
050 00 $aGT3406.G3$bH58 2011
100 1 $aHitzler, Ronald.
245 10 $aEventisierung :$bdrei Fallstudien zum marketingstrategischen Massenspass /$cRonald Hitzler.
250 $a1. Aufl.
260 $aWiesbaden :$bVS, Verlag für Sozialwissenschaften,$c2011.
300 $a112 p. :$bill. ;$c21 cm.
490 0 $aOtto-von-Freising-Vorlesungen der Katholischen Universität Eichstätt-Ingolstadt
504 $aIncludes bibliographical references (p. [97]-110).
650 0 $aSpecial events$zGermany$xMarketing$vCase studies.
650 0 $aEntertainment events$zGermany$xMarketing$vCase studies.