MARC Record from Library of Congress

LEADER: 01933cam a2200313 a 4500
001 2011041299
003 DLC
005 20120629101523.0
008 110930s2012 njua 001 0 eng
010 $a 2011041299
020 $a9780910965903 (pbk.)
020 $a0910965900 (pbk.)
035 $a(OCoLC)ocn756837079
040 $aDLC$cDLC$dYDX$dCLE$dYDXCP$dBWX$dIOJ$dBDX$dCDX$dDLC
042 $apcc
050 00 $aHF5415.1265$b.D87 2012
082 00 $a658.8/72$223
084 $aBUS043010$aBUS002000$2bisacsh
100 1 $aDushinski, Kim,$d1966-
245 14 $aThe mobile marketing handbook :$ba step-by-step guide to creating dynamic mobile marketing campaigns /$cKim Dushinski.
250 $a2nd ed.
260 $aMedford, N.J. :$bInformation Today, Inc.,$cc2012.
300 $axxvii, 217 p. :$bill. ;$c23 cm.
500 $a"CyberAge books."
500 $aIncludes index.
520 $a"Focusing on the continuing integration of mobile marketing into the daily lives of consumers-locally, nationally, and globally-this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands"--Provided by publisher.
505 2 $aMobile marketing strategy and implementation -- Mobile marketing toolbox : tactics, campaign ideas, and resources -- Marketing and tracking mobile campaigns.
650 0 $aTelemarketing.
650 0 $aCell phones.