MARC Record from Library of Congress

LEADER: 03070nam a22003978i 4500
001 2012022582
003 DLC
005 20120629101647.0
008 120629s2012 nyu 000 0 eng
010 $a 2012022582
020 $a9781847888280 (pbk.)
020 $a9781847888297
020 $a9781847889171
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aNK1520$b.B78 2012
082 00 $a745.40285$223
084 $aCOM007000$aDES011000$aARC004000$2bisacsh
100 1 $aBruton, Dean.
245 10 $aDigital design :$ba critical introduction /$cDean Bruton and Antony Radford.
250 $a1
260 $aNew York :$bBerg Publishers,$c2012.
263 $a1211
300 $apages cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems. Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer. Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how-to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense"--$cProvided by publisher.
520 $a"Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them"--$cProvided by publisher.
650 0 $aComputer-aided design.
650 7 $aCOMPUTERS / CAD-CAM.$2bisacsh
650 7 $aDESIGN / Product.$2bisacsh
650 7 $aARCHITECTURE / Design, Drafting, Drawing & Presentation.$2bisacsh
700 1 $aRadford, Anthony.
700 1 $aRadford, Antony.
856 42 $3Cover image$uhttp://www.netread.com/jcusers2/bk1388/280/9781847888280/image/lgcover.9781847888280.jpg