| Record ID | marc_loc_updates/v40.i30.records.utf8:15300163:855 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_updates/v40.i30.records.utf8:15300163:855?format=raw |
LEADER: 00855cam a22002898a 4500
001 2012016612
003 DLC
005 20120719065510.0
008 120426s2012 nyu 001 0 eng
010 $a 2012016612
020 $a9780230341067 (alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415$b.R55175 2012
082 00 $a381.09$223
245 04 $aThe rise of marketing and market research /$cedited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
260 $aNew York, NY :$bPalgrave Macmillan,$c2012.
263 $a1211
300 $ap. cm.
490 0 $aWorlds of consumption
500 $aIncludes index.
650 0 $aMarketing$xHistory.
650 0 $aMarketing research$xHistory.
650 0 $aEconomic history.
700 1 $aBerghoff, Hartmut.
700 1 $aScranton, Philip.
700 1 $aSpiekermann, Uwe,$d1963-