MARC Record from Library of Congress

LEADER: 02913nam a2200397 a 4500
001 2012418231
003 DLC
005 20120717065636.0
008 120717s2012 onca b 001 0 eng
010 $a 2012418231
016 $a20129000280
016 7 $a016101066$2Uk
020 $a9781442644298 (hbk.)
020 $a144264429X (hbk.)
035 $a(OCoLC)ocn772686003
040 $aNLC$beng$cNLC$dBDX$dCDX$dVP@$dYDXCP$dBWX$dMUU$dBTCTA$dUKMGB$dDLC
042 $alccopycat
050 00 $aHC79.T4$bM543 2012
055 00 $aHC79 T4$bM54 2012
082 04 $a338/.064$223
100 1 $aMiller, Roger,$d1938-
245 10 $aInnovation reinvented :$bsix games that drive growth /$cRoger Miller and Marcel Côté.
260 $aToronto ;$aBuffalo :$bUniversity of Toronto Press,$cc2012.
300 $aix, 301 p. :$bill. ;$c24 cm.
520 $a"Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work. Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes. Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation."--Publisher's website.
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- Introducing the games. The diversity of innovation -- Peering into the black box -- Searching for patterns -- The games of innovation -- Emerging and mature markets -- Product architecture -- The six games of innovation. Eureka! -- The special case of the pharmaceutical sector -- Battles of architecture -- Breakthrough games: high technology craft -- New and improved -- Mass customization -- Pushing the envelope -- Transitions -- Looking ahead. Winning strategies -- Public policies -- Rethinking innovation -- End notes.
650 0 $aTechnological innovations$xEconomic aspects.
650 0 $aCompetition.
650 0 $aEconomic development.
650 0 $aSuccess in business.
650 6 $aInnovations$xAspect économique.
650 6 $aCompétitivité (Économie)
650 6 $aDéveloppement économique.
650 6 $aSuccès dans les affaires.
700 1 $aCôté, Marcel,$d1942-