MARC Record from Library of Congress

LEADER: 01072nam a22002538a 4500
001 2012030631
003 DLC
005 20120802105800.0
008 120802s2013 nyu 000 0 eng
010 $a 2012030631
020 $a9780071796958 (alk. paper)
020 $a0071796959 (alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5438.25$b.R5123 2013
082 00 $a658.85$223
100 1 $aRich, David$q(David A.)
245 10 $aContagious selling :$bhow to turn a connection into a relationship that lasts a lifetime /$cby David Rich.
260 $aNew York :$bMcGraw-Hill,$cc2013.
263 $a1210
300 $ap. cm.
505 0 $aIt's a whole new ballgame -- The essential dynamics of "romancenomics" -- Taking the cold out of cold calling -- The art & science of being contagious -- It's not what you say or do, it's who you are -- Making a contagious presentation -- What's all the fuss about price?! -- From captivation to cultivation -- Cultivating through crisis -- The sore-thumb principle.
650 0 $aSelling.
650 0 $aCustomer relations.