MARC Record from Marygrove College

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001 ocm34319864
003 OCoLC
005 20191109073427.4
008 960221s1996 ctua b 001 0 eng
010 $a 96010438
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050 00 $aLB1044.8$b.F69 1996
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049 $aMAIN
100 1 $aFox, Roy F.
245 10 $aHarvesting minds :$bhow TV commercials control kids /$cRoy F. Fox ; foreword by George Gerbner.
246 30 $aHow TV commercials control kids
260 $aWestport, Conn. :$bPraeger,$c1996.
300 $axx, 210 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 197-202) and index.
505 0 $a1. Kids and commercials -- 2. How well do kids know commercials? -- 3. How do kids respond to commercials? -- 4. How do kids evaluate commercials? -- 5. How do commercials affect kids' behavior? -- 6. How do commercials affect kids' consumer behavior? -- 7. Conclusions and recommendations -- 8. What can we do right now?
520 $aWhat happens when kids are held captive to an endless stream of MTV-like television commercials? Armed with a tape recorder, Roy F. Fox, a language and literacy researcher, spent two years interviewing over 200 students in rural Missouri schools. Why? Because more than 8 million students in 40% of America's schools, every day, watch TV commercials as part of Channel One's news broadcast. Students read commercials far more often than they read Romeo and Juliet. These ads now constitute America's only national curriculum. In this ground-breaking study, Fox explores how these commercials affect kids' thinking, language, and behavior. He found that such ads do indeed help shape children into more active consumers. For example, months after a pizza commercial had stopped airing, students reported that one brief scene showed a couple on an airplane. The plane's seats, students noted, were "red with little blue squares that have arrows sticking out of them."
520 8 $aAlso, kids "blurred" one type of TV text with another, often mistaking Pepsi ads for public service announcements. Kids "replayed" commercials by repeating or reconstructing an ad in some way - by singing songs, jingles, and catch-phrases; by cheering at sports events (one crowd at a school football game erupted into the Domino's pizza cheer); by creating art projects that mirrored specific commercials, and even by dreaming about commercials (the product, not the dreamer, is the star).
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aCommercialism in schools$zUnited States.
650 0 $aTelevision advertising and children$zUnited States.
650 0 $aTelevision in education$zUnited States.
650 6 $aPublicité dans les écoles$zÉtats-Unis.
650 6 $aPublicité télévisée et enfants$zÉtats-Unis.
650 6 $aTélévision en éducation$zÉtats-Unis.
650 7 $aCommercialism in schools.$2fast$0(OCoLC)fst00869687
650 7 $aTelevision advertising and children.$2fast$0(OCoLC)fst01146670
650 7 $aTelevision in education.$2fast$0(OCoLC)fst01146880
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aFernsehsendung$2gnd
650 7 $aKind$2gnd
650 7 $aWerbesendung$2gnd
651 7 $aGroßbritannien$2gnd
650 17 $aReclamefilms.$2gtt
650 17 $aTelevisie.$2gtt
650 17 $aKinderen.$2gtt
650 07 $aWerbesendung.$2swd
650 07 $aFernsehsendung.$2swd
650 07 $aKind.$2swd
651 7 $aGroßbritannien.$2swd
653 0 $aChildren$aEffects of$aAdvertising$aOn$aTelevision
653 0 $aUnited States
700 1 $aGerbner, George,$eForeword.
776 08 $iOnline version:$aFox, Roy F.$tHarvesting minds.$dWestport, Conn. : Praeger, 1996$w(OCoLC)605024593
776 08 $iOnline version:$aFox, Roy F.$tHarvesting minds.$dWestport, Conn. : Praeger, 1996$w(OCoLC)607872122
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007532284&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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