MARC Record from Marygrove College

LEADER: 03820cam a2200613 a 4500
001 ocm36112140
003 OCoLC
005 20191109071438.6
008 961211s1997 nyua 001 0 eng
010 $a 96052509
040 $aDLC$beng$cDLC$dCFU$dTBS$dBAKER$dNLGGC$dYDXCP$dBTCTA$dLVB$dAAA$dBTN$dOCLCO$dOCLCF$dOCLCQ$dOCLCO$dALRPT$dOCLCQ$dBRL$dCPO$dOCLCQ
020 $a0887308139
020 $a9780887308130
029 1 $aAU@$b000012952522
029 1 $aAU@$b000060995290
029 1 $aHEBIS$b110740971
029 1 $aNZ1$b366509
029 1 $aNZ1$b4855648
029 1 $aYDXCP$b1313113
035 $a(OCoLC)36112140
043 $an-us---
050 00 $aHF5415.1$b.S57 1997
060 4 $a658.8 Sm651r
082 00 $a658.8$221
084 $a83.71$2bcl
049 $aMAIN
100 1 $aSmith, J. Walker.
245 10 $aRocking the ages :$bthe Yankelovich report on generational marketing /$cJ. Walker Smith and Ann Clurman.
250 $a1st ed.
260 $aNew York, NY :$bHarperBusiness,$c©1997.
300 $axvii, 314 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aIncludes index.
505 0 $aPreface: It All Started with a Girdle -- Sect. 1. Generational Markers. 1. The Power of Generations. 2. Matures: Triumph and Conformity. 3. Boomers: The 78-Million-Strong Gorilla. 4. GenX: The New Pragmatists -- Sect. 2. Generational Marketing. 5. Technology, Pure and Simple. 6. Cybercitizens Across Generations. 7. The Modern Media Babylon. 8. An Economy Built on Dreams. 9. Making It. 10. Good Health Is a Good Day at the Office. 11. Generations at Home. 12. Brand Land, Where Reciprocity Rules. 13. Bringing Generations to a Close.
520 1 $a"To an astonishing degree, your generational cohort - Mature (born 1909-1945), Boomer (born 1946-1964), or Xer (born 1965-present) - defines who you are, what you believe, and what you buy. You don't need us to tell you this; you know it instinctively." "For nearly thirty years, researchers at Yankelovich Partners, the world-famous research firm, have been compiling comprehensive information about consumers - their preferences, habits and lifestyles - mostly for the exclusive proprietary use of Yankelovich's corporate clients." "In order to prepare this remarkable book, two leading Yankelovich analysts have mined that incredibly deep data to generate an unprecedented wealth of marketing information about the three active consumer generations: Generation X, the Boomers, and the Matures." "Rocking the Ages provides marketers with the strategies they need to understand and target these incredibly cohesive groups, including specific data on where they live, what they earn, what they buy, and what motivates them to buy. Brimming with graphs and charts - and real-life, real product examples of families, individuals, and their buying patterns - Rocking the Ages is the definitive guide to targeting your business's products and services to your ideal consumers."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aMarketing$zUnited States.
650 6 $aMarketing$zÉtats-Unis.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 17 $aMarketing.$2gtt
650 17 $aLeeftijdsgroepen.$2gtt
653 $aGenerational marketing
700 1 $aClurman, Ann.
710 2 $aYankelovich Partners.
856 41 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/96052509.html
938 $aBaker & Taylor$bBKTY$c25.00$d18.75$i0887308139$n0002920887$sactive
938 $aBaker and Taylor$bBTCP$n96052509
938 $aYBP Library Services$bYANK$n1313113
994 $a92$bERR
976 $a31927000754678