MARC Record from Marygrove College

LEADER: 04350cam a2200781 a 4500
001 ocm37451829
003 OCoLC
005 20191109072047.8
008 970729s1998 vaua b 001 0 eng
010 $a 97033355
040 $aDLC$beng$cDLC$dC#P$dEZU$dBAKER$dYDXCP$dBTCTA$dLSH$dBTN$dGDC$dZWZ$dBDX$dOCLCF$dUKMGB$dOCL$dOCLCQ$dOCLCO$dEUN$dWLU$dDHA$dOCLCQ$dOCLCO$dOCLCQ$dTYC$dOCLCQ$dCPO$dOCLCQ
016 7 $a012365230$2Uk
020 $a0813917824$q(cloth ;$qalk. paper)
020 $a9780813917825$q(cloth ;$qalk. paper)
020 $a0813918111
020 $a9780813918112
029 1 $aAU@$b000013395907
029 1 $aHR0$bG05557769
029 1 $aNLGGC$b161299806
029 1 $aNZ1$b4595166
029 1 $aYDXCP$b1456082
029 1 $aYDXCP$b1458327
035 $a(OCoLC)37451829
043 $an-us---
050 00 $aHF5813.U6$bM25 1998
082 00 $a659.19/664753$222
084 $a659.10420973$222
049 $aMAIN
100 1 $aManring, M. M.,$d1962-
245 10 $aSlave in a box :$bthe strange career of Aunt Jemima /$cM.M. Manring.
260 $aCharlottesville :$bUniversity Press of Virginia,$c1998.
300 $aix, 210 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe American South series
504 $aIncludes bibliographical references (pages 197-206) and index.
505 0 $aCracking jokes in the Confederate supermarket -- Someone's in the kitchen : mammies, mothers, and others -- From minstrel shows to the World's Fair : the birth of Aunt Jemima -- They were what they ate : James Webb Young and the recontruction of American advertising -- The Old South, the absent mistress, and the slave in a box -- The secret of the Bandanna : the mammy in contemporary society.
520 1 $a"In Slave in a Box, M.M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N.C. Wyeth, skillfully tapped into nostalgic 1920s perceptions of the South as a culture of white leisure and black labor. Aunt Jemima's ready-mixed products offered middle-class housewives the next best thing to a black servant: a "slave in a box" that conjured up romantic images of not only the food but also the social hierarchy of the plantation South."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
600 00 $aJemima,$cAunt.
610 20 $aQuaker Oats Company.
600 07 $aJemima,$cAunt.$2fast$0(OCoLC)fst00054622
610 27 $aQuaker Oats Company.$2fast$0(OCoLC)fst00515821
600 17 $aJemina, Aunt.$2ram
600 14 $aJemima,$cAunt.
610 24 $aQuaker Oats Company.
650 0 $aAdvertising$xSocial aspects$zUnited States$xHistory$y20th century.
650 0 $aAfrican American women in advertising.
650 0 $aStereotypes (Social psychology) in advertising$zUnited States.
650 7 $aAdvertising$xSocial aspects.$2fast$0(OCoLC)fst00797762
650 7 $aAfrican American women in advertising.$2fast$0(OCoLC)fst00799497
650 7 $aStereotypes (Social psychology) in advertising.$2fast$0(OCoLC)fst01431522
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aPublicité$xAspect social$zÉtats-Unis$y20e siècle.$2ram
650 7 $aNoires américaines$xDans la publicité.$2ram
650 7 $aStéréotype (psychologie)$xDans la publicité$zÉtats-Unis.$2ram
648 7 $a1900-1999$2fast
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
830 0 $aAmerican South series.
856 42 $3Book review (H-Net)$uhttp://www.h-net.org/reviews/showrev.php?id=2479
938 $aBaker & Taylor$bBKTY$c47.50$d47.50$i0813917824$n0003057167$sactive
938 $aBrodart$bBROD$n51809087$c$19.50
938 $aBaker and Taylor$bBTCP$n97033355
938 $aYBP Library Services$bYANK$n1458327
994 $a92$bERR
976 $a31927000532645