MARC Record from Marygrove College

LEADER: 05486cam a2200997 a 4500
001 ocm40043516
003 OCoLC
005 20191109071953.9
008 980930s1999 caua b 001 0 eng
010 $a 98040184
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029 1 $aAU@$b000014187415
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050 00 $aHF5415.2$b.D44 1999
082 00 $a658.8/3$221
082 04 $a658.802$221
084 $a85.05$2bcl
084 $aDL 4000$2rvk
084 $aQP 611$2rvk
049 $aMAIN
245 00 $aDeveloping a market orientation /$cRohit Deshpandé, editor.
260 $aThousand Oaks, Calif. :$bSage Publications,$c©1999.
300 $avii, 320 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $aPapers originally published as Marketing Science Institute working papers.
504 $aIncludes bibliographical references and indexes.
505 00 $tMarket orientation : the construct, research propositions, and managerial implications /$rAjay K. Kohli and Bernard J. Jaworski --$tEffect of market orientation on business profitability /$rJohn C. Narver and Stanley F. Slater --$tCorporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis /$rRohit Deshpandé, John U. Farley, and Frederick E. Webster, Jr. --$tMarket orientation : antecedents and consequences /$rBernard J. Jaworski and Ajay K. Kohli --$tMarket orientation, performance, and the moderating influence of competitive environment /$rStanley F. Slater and John C. Narver --$tDoes market orientation matter for small firms? /$rAlfred M. Pelham and David T. Wilson --$tMarket orientation and business performance : an analysis of panel data /$rJohn C. Narver, Robert L. Jacobson, and Stanley F. Slater --$tUnderstanding market orientation : a prospectively designed meta-analysis of three market orientation scales /$rRohit Deshpandé and John U. Farley --$tMarket oriented is not enough : build a learning organization /$rStanley F. Slater and John C. Narver --$tInfluence of market orientation on channel relationships : a dyadic examination /$rJudy A. Siguaw, Penny M. Simpson, and Thomas L. Baker.
520 $aMarket orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aMarketing research.
650 0 $aCustomer services.
650 0 $aCorporate culture.
650 0 $aOrganization.
650 0 $aCompetition.
650 6 $aMarketing$xRecherche.
650 6 $aService à la clientèle.
650 6 $aCulture d'entreprise.
650 6 $aOrganisation.
650 6 $aConcurrence.
650 7 $aOrganization.$2fast$0(OCoLC)fst01047777
650 7 $aCompetition.$2fast$0(OCoLC)fst00871464
650 7 $aCorporate culture.$2fast$0(OCoLC)fst00879624
650 7 $aCustomer services.$2fast$0(OCoLC)fst00885545
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aCorporate Identity$2gnd
650 7 $aKundenorientierung$2gnd
650 7 $aMarketingmanagement$2gnd
650 17 $aKlantgerichtheid.$2gtt
650 17 $aManagement.$2gtt
650 17 $aOrganisatiecultuur.$2gtt
650 7 $aMarketing$xRecherche.$2ram
650 7 $aCulture d'entreprise.$2ram
650 7 $aCompétitivité (économie politique)$2ram
650 7 $aService à la clientèle.$2ram
700 1 $aDeshpande, Rohit.
710 2 $aMarketing Science Institute.
856 41 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/98040184.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0656/98040184-d.html
938 $aBaker & Taylor$bBKTY$c96.95$d96.95$i076191692X$n0003217772$sactive
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938 $aBaker and Taylor$bBTCP$n98040184
938 $aYBP Library Services$bYANK$n1553722
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