| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:140106219:2803 |
| Source | Marygrove College |
| Download Link | /show-records/marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:140106219:2803?format=raw |
LEADER: 02803cam a22005774a 4500
001 ocm44075933
003 OCoLC
005 20191109073422.7
007 ta
008 000509s2001 iluab b 001 0 eng
010 $a 00040114
040 $aDLC$beng$cDLC$dKUT$dQBX$dBAKER$dBTCTA$dLVB$dYDXCP$dOCLCF$dOCLCQ$dOCLCO$dI8M$dOCLCQ$dCPO$dOCLCQ$dPBF
020 $a0844226017
020 $a9780844226019
029 1 $aAU@$b000021537490
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035 $a(OCoLC)44075933
037 $a928052$bQBI
042 $apcc
043 $an-us---
050 00 $aHF5415.127$b.S37 2001
082 00 $a658.8/0089/00973$221
049 $aMAIN
100 1 $aSchreiber, Alfred L.
245 10 $aMulticultural marketing :$bselling to the new America : position your company today for optimal success in the diverse America of tomorrow /$cAlfred L. Schreiber, with Barry Lenson.
260 $aLincolnwood, Ill. :$bNTC Business Books,$c©2001.
300 $axii, 300 pages :$billustrations, maps ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aSeven truths about the changing face of America -- A road map of the new America -- Eight keys to becoming a twenty-first century marketer -- Marketing to African-Americans -- Marketing to Hispanic-Americans -- Marketing to Asian-Pacific-Americans -- Writing the marketing plan -- The strategic value of diversity -- Ethnic sponsorships and event marketing -- Tapping the power of ethnic media -- Poised for growth : marketing on the ethnic Internet -- Multicultural health care -- What will the business of this century look like? -- Sample marketing program proposals.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aMarket segmentation$zUnited States.
650 0 $aMinority consumers$zUnited States.
650 6 $aSegmentation du marché$zÉtats-Unis.
650 6 $aConsommateurs issus des minorités$zÉtats-Unis.
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aMinority consumers.$2fast$0(OCoLC)fst01023346
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
700 1 $aLenson, Barry.
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/mh042/00040114.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/mh021/00040114.html
938 $aBaker & Taylor$bBKTY$c34.95$d26.21$i0844226017$n0003538856$sactive
938 $aBaker and Taylor$bBTCP$n00040114
938 $aQuality Books, Inc.$bQUAL$n00040114
938 $aYBP Library Services$bYANK$n1711433
994 $a92$bERR
976 $a31927002007513