| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:150275549:3312 |
| Source | Marygrove College |
| Download Link | /show-records/marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:150275549:3312?format=raw |
LEADER: 03312cam a22005774a 4500
001 ocm50919865
003 OCoLC
005 20191109071408.4
008 021030s2003 nyu b 001 0 eng
010 $a 2002152444
040 $aDLC$beng$cDLC$dYDX$dUKM$dBAKER$dBTCTA$dYDXCP$dAU@$dOCLCQ$dHALCL$dTULIB$dBDX$dOCLCF$dOCLCO$dIG#$dOCLCQ$dW3M$dDEBSZ$dOCLCQ$dCSJ$dOCLCQ$dEYB$dOCLCQ$dBGU$dOCLCQ
015 $aGBA3Y8844$2bnb
020 $a0071405976$q(alk. paper)
020 $a9780071405973$q(alk. paper)
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035 $a(OCoLC)50919865
042 $apcc
050 00 $aHF5415.13$b.M3694 2003
082 00 $a658.8$222
049 $aMAIN
100 1 $aMcMurtry, Jeanette Maw.
245 10 $aBig business marketing for small business budgets /$cby Jeanette Maw McMurtry.
246 30 $aSmall business budgets
260 $aNew York :$bMcGraw-Hill,$c©2003.
300 $axiv, 304 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 293-295) and index.
505 00 $gpt. 1.$tUnderstanding the Principles and Value of Lifetime Marketing --$g1.$tWhy So Many Marketing Plans Fail -- Eight Primary Reasons --$g2.$tMass Advertising versus Lifetime Advertising --$g3.$tPrinciples of Lifetime Marketing --$gpt. 2.$tGetting to Know Your Customers -- Inside and Out --$g4.$tFirst Things First --$g5.$tUnderstanding Consumer Decision Processes --$g6.$tIdentifying and Connecting with Your Best Customers --$gpt. 3.$tHarnessing the Power of Communications to Build Relationships --$g7.$tGetting Personal in a Big Way --$g8.$tUsing the Power of the Web for Lifetime Marketing --$g9.$tWhat's Missing in Marketing's Four Ps --$gpt. 4.$tBuilding Your Lifetime Marketing Plan --$g10.$tApplying Lifetime Marketing Techniques to Traditional Communications Vehicles --$g11.$tWriting and Executing a Customer-Oriented Marketing Plan --$g12.$tConclusion.
520 $a"Discover the marketing techniques used by big businesses; capture your customers' lifetime value; maximize your marketing investment; learn what works and what doesn't"--Cover.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aMarketing$xManagement.
650 0 $aSmall business marketing.
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aSmall business marketing.$2fast$0(OCoLC)fst01121328
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/mh031/2002152444.html
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=756673
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/mh041/2002152444.html
938 $aBaker & Taylor$bBKTY$c19.95$d14.96$i0071405976$n0004086560$sactive
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938 $aBaker and Taylor$bBTCP$n2002152444
938 $aIngram$bINGR$n9780071405973
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