MARC Record from Marygrove College

LEADER: 04651cam a22007694a 4500
001 ocm50959028
003 OCoLC
005 20191109071211.4
008 021101s2003 nju b 001 0 eng
010 $a 2002153132
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050 00 $aHF5415.33.U6$bQ56 2003
082 00 $a658.834082$222
084 $aQP 611$2rvk
049 $aMAIN
100 1 $aQuinlan, Mary Lou.
245 10 $aJust ask a woman :$bcracking the code of what women want and how they buy /$cMary Lou Quinlan.
260 $aHoboken, N.J. :$bJ. Wiley & Sons,$c©2003.
300 $axi, 260 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 249-252) and index.
505 0 $aA checkup for marketers : listening or not? -- Self-induced stress -- Deliberate decision making -- The vigilante shopper -- The tug-of-war with the mirror -- Intimate with technology -- Demanding respect -- Craving comfort -- A listening action plan for marketers.
520 1 $a"In Just Ask a Woman, top marketing consultant Mary Lou Quinlan shows marketers and business leaders how to tap into America's most powerful consumers: women. Although they comprise just over half of the U.S. population, women buy or influence the purchase of eighty-five percent of all products and services sold nationwide. Yet, far too often, products marketed specifically to women fail to address their needs or connect with them on an emotional and motivational level. Just Ask a Woman will tell you why." "In Just Ask a Woman, marketers, brand managers, and advertisers - and anyone selling to women - will find actionable answers to difficult questions and real-world strategies that work - from a woman who has walked in a marketer's shoes." "Throughout this book, you'll read the stories of women consumers in their own words. Then Quinlan translates those opinions and concerns into ideas marketers can use. You'll also read the stories of nineteen CEOs and marketing executives, many of them arguably among the most successful marketers today. They share their struggles and the lessons they learned that led to marketplace success with women."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aWomen consumers$zUnited States.
650 0 $aMarketing$zUnited States.
650 0 $aWomen$zUnited States$xAttitudes.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aWomen$xAttitudes.$2fast$0(OCoLC)fst01176584
650 7 $aWomen consumers.$2fast$0(OCoLC)fst01177530
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/wiley031/2002153132.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010061673&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1369867
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/bios/wiley045/2002153132.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/description/wiley039/2002153132.html
856 4 $3Cover$uhttp://swbplus.bsz-bw.de/bsz105889504cov.htm$v20090323071453
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