MARC Record from Marygrove College

LEADER: 06060cam a22008774a 4500
001 ocm53831833
003 OCoLC
005 20191109071245.2
008 031126s2004 enka b 001 0 eng
010 $a 2003025581
040 $aDLC$beng$cDLC$dIG#$dGZM$dBAKER$dNLGGC$dBTCTA$dLVB$dYDXCP$dU2CGB$dOCLCQ$dCNCGM$dUKMGB$dBDX$dOCLCF$dOCLCQ$dOCLCO$dOCLCQ$dCSJ$dOCLCQ$dBGU$dOCLCQ
015 $aGBA603436$2bnb
016 7 $a012990219$2Uk
019 $a54997470$a541681921
020 $a0195161386$q(alk. paper)
020 $a9780195161380$q(alk. paper)
020 $a019518436X
020 $a9780195184365
029 1 $aAU@$b000025165780
029 1 $aIG#$b9780195161380
029 1 $aNLGGC$b259005134
029 1 $aNZ1$b8118673
029 1 $aUKMGB$b012990219
035 $a(OCoLC)53831833$z(OCoLC)54997470$z(OCoLC)541681921
042 $apcc
050 00 $aHF5387$b.J297 2004
082 00 $a658.4/08$222
084 $a85.02$2bcl
049 $aMAIN
100 1 $aJackson, Kevin T.
245 10 $aBuilding reputational capital :$bstrategies for integrity and fair play that improve the bottom line /$cKevin T. Jackson.
260 $aOxford ;$aNew York :$bOxford University Press,$c©2004.
300 $a227 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 211-217) and index.
505 0 $aIntroduction : The economics of character and credibility -- What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue -- Conclusion.
520 1 $a"In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road - the only path that leads to lasting success." "Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles in integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies - from downsizing techniques to e-commerce tips - that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most importantly, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy." "Highlighted with real-life success stories - from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for executives, managers, entrepreneurs, legal professionals, and corporate consultants."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aBusiness ethics.
650 0 $aLeadership$xMoral and ethical aspects.
650 0 $aOrganizational behavior$xMoral and ethical aspects.
650 0 $aIndustrial management$xMoral and ethical aspects.
650 0 $aReliability.
650 0 $aHonesty.
650 0 $aGoodwill (Commerce)
650 6 $aMorale des affaires.
650 6 $aLeadership$xAspect moral.
650 6 $aComportement organisationnel$xAspect moral.
650 6 $aGestion d'entreprise$xAspect moral.
650 6 $aIntégrité
650 6 $aHonnêteté
650 6 $aGoodwill.
650 7 $aBusiness ethics.$2fast$0(OCoLC)fst00842675
650 7 $aGoodwill (Commerce)$2fast$0(OCoLC)fst00944929
650 7 $aHonesty.$2fast$0(OCoLC)fst00959910
650 7 $aIndustrial management$xMoral and ethical aspects.$2fast$0(OCoLC)fst00971313
650 7 $aLeadership$xMoral and ethical aspects.$2fast$0(OCoLC)fst00994713
650 7 $aOrganizational behavior$xMoral and ethical aspects.$2fast$0(OCoLC)fst01047811
650 7 $aReliability.$2fast$0(OCoLC)fst01093641
650 17 $aBedrijfsethiek.$2gtt
650 17 $aReputatie.$2gtt
650 17 $aCorporate image.$2gtt
650 17 $aManagement.$2gtt
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0411/2003025581.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0725/2003025581-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0614/2003025581-d.html
938 $aBaker & Taylor$bBKTY$c45.00$d45.00$i0195161386$n0004240052$sactive
938 $aBrodart$bBROD$n01085603$c$45.00
938 $aBaker and Taylor$bBTCP$nBK0006230566
938 $aIngram$bINGR$n9780195161380
938 $aYBP Library Services$bYANK$n2056029
994 $a92$bERR
976 $a31927000797479