MARC Record from Marygrove College

LEADER: 04009cam a22006854a 4500
001 ocm53937890
003 OCoLC
005 20191109071759.3
008 031211s2004 nju b 001 0 eng
010 $a 2003064361
040 $aDLC$beng$cDLC$dYDX$dUOI$dUKM$dIXA$dBAKER$dBTCTA$dSTF$dYDXCP$dIG#$dILU$dBDX$dTULIB$dOCLCA$dOCLCF$dOCLCO$dOCLCQ$dUKMGB$dOCLCQ
015 $aGBA432462$2bnb
016 7 $a012924670$2Uk
019 $a56540585$a62531498$a779552738
020 $a0131438182
020 $a9780131438187
029 1 $aAU@$b000025550017
029 1 $aAU@$b000061000854
029 1 $aIG#$b9780131438187
029 1 $aNZ1$b8401961
029 1 $aUKMGB$b012924670
035 $a(OCoLC)53937890$z(OCoLC)56540585$z(OCoLC)62531498$z(OCoLC)779552738
042 $apcc
043 $an-us---
050 00 $aHF1416$b.J634 2004
082 00 $a303.48/273$222
082 04 $a658.800973$222
049 $aMAIN
100 1 $aJohansson, Johny K.
245 10 $aIn your face :$bhow American marketing excess fuels anti-Americanism /$cJohny K. Johansson.
260 $aUpper Saddle River, NJ :$bFinancial Times Prentice Hall,$c©2004.
300 $axviii, 206 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aFinancial Times Prentice Hall books
504 $aIncludes bibliographical references and index.
505 00 $gChapter 1$tThree strikes$gChapter 2$tThe Anti-marketing case$gChapter 3$tWhy do marketers do what they do?$gChapter 4$tGlobal marketing as bad marketing$gChapter 5$tAnti-globalization and marketing$gChapter 6$tWhy only American brands?$gChapter 7$tAnti-Americanism and marketing$gChapter 8$tWho wants to be an American?$gChapter 9$tAre foreign countries any better?$gChapter 10$tAccentuate the positive.
520 1 $a"Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24x7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe." "In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer : as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies."
520 8 $a"Johansson considers the Bush administration's "repositioning" of American and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans.""--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aExport marketing$xPolitical aspects$zUnited States.
650 0 $aExport marketing$xMoral and ethical aspects$zUnited States.
650 0 $aAdvertising$xMoral and ethical aspects$zUnited States.
650 0 $aAnti-Americanism.
650 7 $aAdvertising$xMoral and ethical aspects.$2fast$0(OCoLC)fst00797710
650 7 $aAnti-Americanism.$2fast$0(OCoLC)fst00810284
650 7 $aExport marketing$xMoral and ethical aspects.$2fast$0(OCoLC)fst00918719
650 7 $aExport marketing$xPolitical aspects.$2fast$0(OCoLC)fst00918721
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
776 08 $iOnline version:$aJohansson, Johny K.$tIn your face.$dUpper Saddle River, NJ : Financial Times Prentice Hall, ©2004$w(OCoLC)651862633
830 0 $aFinancial Times Prentice Hall books.
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0131438182$n0004394529$sactive
938 $aBrodart$bBROD$n01756249$c$24.95
938 $aBaker and Taylor$bBTCP$n2003064361
938 $aIngram$bINGR$n9780131438187
938 $aYBP Library Services$bYANK$n2061126
994 $a92$bERR
976 $a31927000796059