| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:156313709:3469 |
| Source | Marygrove College |
| Download Link | /show-records/marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:156313709:3469?format=raw |
LEADER: 03469cam a22006374a 4500
001 ocm55016669
003 OCoLC
005 20191109073037.5
008 040422s2004 ilua b 001 0 eng
010 $a 2004009565
040 $aDLC$beng$cDLC$dBAKER$dNLGGC$dBTCTA$dUKM$dYDXCP$dOCLCG$dIG#$dEXW$dOCLCQ$dILU$dBDX$dOCLCF$dOCLCO$dOCLCQ$dXBE
015 $aGBA465635$2bnb
016 7 $a012986764$2Uk
019 $a56656645$a988810997
020 $a0793188369
020 $a9780793188369
029 1 $aAU@$b000025497125
029 1 $aIG#$b9780793188369
029 1 $aNLGGC$b263731723
029 1 $aNZ1$b8425036
029 1 $aYDXCP$b2124667
035 $a(OCoLC)55016669$z(OCoLC)56656645$z(OCoLC)988810997
042 $apcc
050 00 $aHF5415.15$b.W565 2004
082 00 $a658.8$222
084 $a85.40$2bcl
049 $aMAIN
100 1 $aWinsor, John,$d1959-
245 10 $aBeyond the brand :$bwhy engaging the right customers is essential to winning in business /$cJohn Winsor.
260 $aChicago :$bDearborn Trade Pub.,$c©2004.
300 $axviii, 269 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tWhat Just Happened? --$tThe Illusion of Control --$tThe Adventures of Branding --$tPower to the People --$tGetting beyond the Brand --$tSeven Steps to Get Beyond the Brand --$tStep One: Focus on Key Voices --$tStep Two: Get the Story --$tStep Three: Listen --$tStep Four: Find Inspiration --$tStep Five: Hone Your Intuition --$tStep Six: Find the Center of Gravity --$tStep Seven: Tell the Story --$tCase Study: Millennials Explored Copyright.
520 1 $a"Marketing expert John Winsor makes a case here that consumers have developed a "brand immune system" that only magnifies the problems involved with branding today. Instead of focusing on branding efforts, he explains, companies must learn to use "bottom-up" tools to co-create new products and marketing strategies with their customers. It's about getting out in the streets and spending time with the right customers in their worlds, creating essential foundations for breakthrough innovation." "The tools John Winsor outlines in Beyond the Brand are the very ones his own company, Radar Communications, uses to help some of the most forward-thinking companies today to develop more aggressively innovative growth."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aProduct management.
650 0 $aBrand loyalty.
650 7 $aBrand loyalty.$2fast$0(OCoLC)fst00837881
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
650 17 $aKlantgerichtheid.$2gtt
650 17 $aProductontwikkeling.$2gtt
650 17 $aLoyaliteit.$2gtt
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0417/2004009565.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0708/2004009565-d.html
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0417/2004009565.html
938 $aBaker & Taylor$bBKTY$c25.00$d18.75$i0793188369$n0006010698$sactive
938 $aBrodart$bBROD$n02286629$c$25.00
938 $aBaker and Taylor$bBTCP$n2004009565
938 $aIngram$bINGR$n9780793188369
938 $aYBP Library Services$bYANK$n2124667
994 $a92$bERR
976 $a31927000759867