| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:160189468:2441 |
| Source | Marygrove College |
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LEADER: 02441cam a2200541 a 4500
001 ocm57528507
003 OCoLC
005 20191109072923.1
008 050121r20052003ilua f b 001 0 eng
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015 $aGBA506520$2bnb
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020 $a0252072642$q(pbk.)
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035 $a(OCoLC)57528507
043 $an-us---
050 4 $aHF5415.1$b.D39 2005
082 04 $a380.10973$222
049 $aMAIN
100 1 $aDawson, Michael,$d1965-
245 14 $aThe consumer trap :$bbig business marketing in American life /$cMichael Dawson.
250 $a1st pbk. ed.
260 $aUrbana [Ill.] :$bUniversity of Illinois Press,$c2005.
300 $ax, 203 pages :$billustrations ;$c23 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aThe history of communication
500 $aOriginally published: 2003.
504 $aIncludes bibliographical references (pages 175-195) and index.
505 0 $aThinking the unthinkable -- The marketing race -- The targeting race -- The motivation research race -- The product management race -- The sales communications race -- Macromarketing and public subsidy -- The globalization of marketing -- The consumer trap -- Escaping the consumer trap.
520 1 $a"Michael Dawson provides a step-by-step account of how the corporate marketing behemoth works and grows. Using first-hand evidence, he shows how big business marketing campaigns penetrate and alter the lives of ordinary Americans."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aMarketing$zUnited States.
650 0 $aMarketing$zUnited States$xCosts.
650 7 $aMarketing.$2fast$0(OCoLC)fst01010167
650 7 $aMarketing$xCosts.$2fast$0(OCoLC)fst01010184
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
830 0 $aHistory of communication.
938 $aBaker & Taylor$bBKTY$c17.95$d13.46$i0252072642$n0006155269$sactive
938 $aBrodart$bBROD$n03103765$c$25.00
938 $aBaker and Taylor$bBTCP$nBK0006155269
994 $a92$bERR
976 $a31927000803806