MARC Record from Marygrove College

LEADER: 06294cam a22010454a 4500
001 ocm62738704
003 OCoLC
005 20191109071515.3
008 051219s2006 mau b 001 0 eng
010 $a 2005058409
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035 $a(OCoLC)62738704$z(OCoLC)779900148$z(OCoLC)1022712669
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050 00 $aHF5415.32$b.T95 2006
082 00 $a658.8/34$222
084 $a85.40$2bcl
084 $aQP 620$2rvk
084 $aF713.5$2clc
049 $aMAIN
100 1 $aTurow, Joseph.
245 10 $aNiche envy :$bmarketing discrimination in the digital age /$cJoseph Turow.
260 $aCambridge, Mass. :$bMIT Press,$c©2006.
300 $aviii, 225 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
520 $a"We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing-- pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse."--Publisher's website.
504 $aIncludes bibliographical references (pages 193-215) and index.
505 0 $aA major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aConsumer profiling.
650 0 $aMarket segmentation.
650 0 $aMarketing$xTechnological innovations.
650 0 $aCustomer services$xTechnological innovations.
650 6 $aProfil des consommateurs.
650 6 $aSegmentation du marché
650 6 $aMarketing$xInnovations.
650 6 $aService à la clientèle$xInnovations.
650 7 $aConsumer profiling.$2blmlsh
650 7 $aMarket segmentation.$2blmlsh
650 7 $aMarketing$xTechnological innovations.$2blmlsh
650 7 $aCustomer services$xTechnological innovations.$2blmlsh
650 7 $aConsumer profiling.$2fast$0(OCoLC)fst00876357
650 7 $aCustomer services$xTechnological innovations.$2fast$0(OCoLC)fst00885565
650 7 $aMarket segmentation.$2fast$0(OCoLC)fst01010139
650 7 $aMarketing$xTechnological innovations.$2fast$0(OCoLC)fst01010260
650 7 $aDatabase-Marketing$2gnd
650 7 $aKundendatenbank$2gnd
650 7 $aKundenmanagement$2gnd
650 7 $aKundenprofil$2gnd
650 7 $aMarketing$2gnd
650 7 $aMarktkommunikation$2gnd
650 7 $aMarktsegmentierung$2gnd
650 7 $aUnternehmen$2gnd
650 17 $aMarketing.$2gtt
650 17 $aMarktonderzoek.$2gtt
650 07 $aMarketing.$2swd
650 07 $aKundenprofil.$2swd
650 07 $aMarktsegmentierung.$2swd
650 07 $aKundendatenbank.$2swd
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy0704/2005058409.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015436821&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1672573&custom_att_2=simple_viewer
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015436821&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $uhttp://ieeexplore.ieee.org/servlet/opac?bknumber=6267348$zFull text available from IEEE CISnet$zRutgers restricted
938 $aBaker & Taylor$bBKTY$c27.95$d20.96$i0262201658$n0006683734$sactive
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938 $aIngram$bINGR$n9780262201650
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