MARC Record from Marygrove College

LEADER: 06361cam a22008534a 4500
001 ocm64390406
003 OCoLC
005 20191109071831.8
008 060215s2006 nyua b 001 0 eng
010 $a 2006005481
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050 00 $aHF5415.153$b.K33 2006
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049 $aMAIN
100 1 $aKahn, Kenneth B.
245 10 $aNew product forecasting :$ban applied approach /$cKenneth B. Kahn ; foreword by Martin Joseph and Alec Finney.
260 $aArmonk, N.Y. :$bM.E. Sharpe, Inc.,$c©2006.
300 $axviii, 157 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 149-152) and index.
505 0 $aFoundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates -- New product planning versus new product forecasting -- Types of new products -- New product forecasting techniques -- New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions -- New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S & OP and new product forecasting -- Key concepts -- Discussion questions -- New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing -- Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Looks-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions -- Managerial considerations for applied new product forecasting -- Special topics in new product forecasting -- Understanding the launch phenomenon -- The launch cycle -- Prelaunch preparation : launch control protocol -- Launch tracking and the launch scorecard -- Special new product forecasting issues -- Key concepts -- Discussion questions -- New product forecasting benchmarks -- Review of literature on new product forecasting practices -- New product forecasting benchmarks -- Final observations -- Implications for your company's new product forecasting process -- Key concepts -- Discussion questions.
520 $aDescribing the tools and techniques of forecasting new product development, this book features real-world industry cases and examples covering the basic foundations and processes of new product forecasting, the techniques of new product forecasting and the other managerial considerations.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aNew products$xForecasting$xMethodology.
650 0 $aProduct management.
650 6 $aProduits nouveaux$xPrévision$xMéthodologie.
650 6 $aProduits commerciaux$xGestion.
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
650 7 $aMarktentwicklung$2gnd
650 7 $aNeues Produkt$2gnd
650 7 $aPrognoseverfahren$2gnd
650 17 $aProductontwikkeling.$2gtt
650 17 $aPrognoses.$2gtt
650 17 $aMarketing.$2gtt
776 08 $iOnline version:$aKahn, Kenneth B.$tNew product forecasting.$dArmonk, N.Y. : M.E. Sharpe, Inc., ©2006$w(OCoLC)647517208
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip069/2006005481.html
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016538588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 41 $3Table of contents$uhttp://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1823678&custom_att_2=simple_viewer
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