MARC Record from Marygrove College

LEADER: 04300cam a2200589 a 4500
001 ocm65765874
003 OCoLC
005 20191109071729.5
008 060328s2006 ne a b 001 0 eng
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015 $aGBA638824$2bnb
016 7 $a013442768$2Uk
020 $a0750669500$q(pbk.)
020 $a9780750669504$q(pbk.)
024 3 $a9780750669504
029 1 $aAU@$b000040581996
029 1 $aDEBSZ$b275047725
029 1 $aNZ1$b10753595
029 1 $aUKMGB$b013442768
029 1 $aUNITY$b106827820
029 1 $aYDXCP$b100424520
035 $a(OCoLC)65765874
042 $aukblsr
050 4 $aHF5549$b.M3262 2006
082 04 $a658.3$222
049 $aMAIN
100 1 $aMartin, Graeme,$d1949-
245 10 $aCorporate reputations, branding and people management :$ba strategic approach to HR /$cGraeme Martin and Susan Hetrick.
260 $aAmsterdam ;$aOxford :$bButterworth-Heinemann,$c2006.
300 $axv, 384 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aAdvanced HR practitioner series
504 $aIncludes bibliographical references and index.
520 $aThe book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands.
505 00 $g1.$tThe importance of the corporate agenda and its links with human resource management --$g2.$tManaging corporate brands and reputations --$g3.$tOrganizational identity, action and image : the linchpin --$g4.$tThe quality of individual employment relationships and individual employee behaviour --$g5.$tFour lenses on HR strategy and the employment relationship --$g6.$tNew developments in HR strategy and the employment relationship --$g7.$tCorporate reputation and branding in global companies : the challenges for people management and HR --$g8.$tCorporate communications and the employment relationship --$g9.$tCorporate strategy, corporate leadership, corporate identity and CSR --$g10.$tThe corporate agenda and the HR function : creating a fit-for-purpose future.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aPersonnel management.
650 7 $aPersonnel management.$2blmlsh
650 7 $aPersonnel management.$2fast$0(OCoLC)fst01058797
650 7 $aPersonaladministration.$2sao
700 1 $aHetrick, Susan.
830 0 $aAdvanced HR practitioner series.
856 41 $3Table of contents$qapplication/pdf$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014896733&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$v20090731000000
856 41 $3Table of contents$uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014896733&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA$v20090731000000
938 $aBaker & Taylor$bBKTY$c51.95$d51.95$i0750669500$n0006780304$sactive
938 $aBaker and Taylor$bBTCP$nBK0006780304
938 $aYBP Library Services$bYANK$n100424520
994 $a92$bERR
976 $a31927000624970