MARC Record from Marygrove College

LEADER: 03072cam a22005534a 4500
001 ocm86070046
003 OCoLC
005 20191109072634.3
007 ta
008 070614s2007 flu b 000 0 eng
010 $a 2007276861
040 $aDLC$beng$cDLC$dBKL$dBAKER$dYDXCP$dSVW$dBTCTA$dEHF$dCO3$dBDX$dOSU$dOCLCF$dOCLCQ$dNDS$dMLSOD
019 $a1060773384
020 $a9780156032421$q(pbk.)
020 $a0156032422$q(pbk.)
020 $a9780151011308
020 $a0151011303
029 1 $aAU@$b000041736019
029 1 $aYDXCP$b2531108
035 $a(OCoLC)86070046$z(OCoLC)1060773384
050 00 $aHD9000.5$b.F765 2007
082 00 $a338.1/71584$222
082 04 $a338.171684$222
049 $aMAIN
100 1 $aFromartz, Samuel,$eauthor.
245 10 $aOrganic, Inc. :$bnatural foods and how they grew /$cSamuel Fromartz.
250 $a1st Harvest ed.
260 $aOrlando :$bHarcourt,$c2007.
300 $axx, 309 pages ;$c21 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 275-309).
505 0 $aHumus worshippers: The origins of organic food -- The organic method: Strawberries in two versions -- A local initiative: From farm to market -- A spring mix: Growing organic salad -- Mythic manufacturing: Health, spirituality, and breakfast -- Backlash: The meaning of organic -- Consuming organic: Why we buy.
520 $aOrganic food has become a juggernaut in an otherwise sluggish food industry, growing at 20 percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a complex case of free-market triumph.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aNatural foods industry.
650 0 $aNatural foods$xMarketing.
650 0 $aFarm produce$xMarketing.
650 7 $aFarm produce$xMarketing.$2fast$0(OCoLC)fst00921182
650 7 $aNatural foods industry.$2fast$0(OCoLC)fst01034043
650 7 $aNatural foods$xMarketing.$2fast$0(OCoLC)fst01034039
938 $aBaker & Taylor$bBKTY$c14.00$d10.50$i0156032422$n0006969346$sactive
938 $aBrodart$bBROD$n05984351$c$14.00
938 $aBaker and Taylor$bBTCP$n2007276861
938 $aYBP Library Services$bYANK$n2531108
994 $a92$bERR
976 $a31927000947348