MARC Record from Marygrove College

LEADER: 04064cam a2200697 a 4500
001 ocn129958784
003 OCoLC
005 20191109072357.8
008 070515s2008 njua b 001 0 eng
010 $a 2007020423
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dIXA$dVP@$dCPE$dOCLCQ$dILU$dUKMGB$dOCLCO$dTULIB$dCHVBK$dOCLCO$dOCLCQ$dNZ1$dOCLCF$dOCLCO$dOCLCQ
015 $aGBA798068$2bnb
016 7 $a014459172$2Uk
019 $a779913236
020 $a0131857266$q(hardback ;$qalk. paper)
020 $a9780131857261$q(hardback ;$qalk. paper)
024 8 $aR7667278
029 1 $aAU@$b000042373027
029 1 $aAU@$b000046099851
029 1 $aAU@$b000046723630
029 1 $aCHSLU$b000986999
029 1 $aCHVBK$b028259114
029 1 $aNLNZL$b9912931113502836
029 1 $aNZ1$b11399481
029 1 $aNZ1$b1293111
029 1 $aUKMGB$b014459172
035 $a(OCoLC)129958784$z(OCoLC)779913236
050 00 $aHD58.7$b.B679 2008
082 00 $a659.2$222
049 $aMAIN
100 1 $aBouchikhi, Hamid.
245 14 $aThe soul of the corporation :$bhow to manage the identity of your company /$cHamid Bouchikhi, John R. Kimberly.
260 $aUpper Saddle River, N.J. :$bWharton School Pub.,$c©2008.
300 $axxxviii, 208 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aLeadership challenges in the age of identity -- The I*Dimension -- The bright side of the I*Dimension -- The dark side of the I*Dimension -- Casualties of the I*Dimension -- To blend or not to blend: identity integration in mergers and acquisitions -- When should the cord be cut? managing identity in spin-offs -- Identity in strategic alliances and joint ventures -- Managing the I*Dimension at organizational and brand levels -- Masters of the I*Dimension -- Diagnosing your firm's identity -- Leading in the age of identity -- Epilogue.
520 1 $a"We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company's identity will shape the results it can achieve. The Soul of the Corporation will help you clearly understand your company's identity, and then take control of it and leverage it for long-term adaptation and success."
520 8 $a"Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aCorporate culture.
650 0 $aCorporate image.
650 0 $aBrand name products$xManagement.
650 0 $aBusiness names$xManagement.
650 7 $aBrand name products$xManagement.$2fast$0(OCoLC)fst00837891
650 7 $aCorporate culture.$2fast$0(OCoLC)fst00879624
650 7 $aCorporate image.$2fast$0(OCoLC)fst00879659
650 7 $aCorporate Identity$2gnd
650 7 $aImagepolitik$2gnd
650 7 $aUnternehmenskultur$2gnd
650 7 $aOrganisationskultur$2gnd
700 1 $aKimberly, John R.$q(John Robert),$d1942-
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0718/2007020423.html
938 $aBaker & Taylor$bBKTY$c29.99$d22.49$i0131857266$n0007269021$sactive
938 $aBaker and Taylor$bBTCP$nBK0007269021
938 $aYBP Library Services$bYANK$n2563244
994 $a92$bERR
976 $a31927000823713