MARC Record from Marygrove College

LEADER: 04299cam a2200649 a 4500
001 ocn144768547
003 OCoLC
005 20191109071547.3
006 m d
008 070612s2008 nju b 001 0 eng
010 $a 2007024179
040 $aDLC$beng$cDLC$dBAKER$dBTCTA$dYDXCP$dUKM$dC#P$dVP@$dCDX$dOCLCQ$dUKMGB$dOCLCF$dOCLCQ$dPHUST$dOCLCA$dPAU$dERR$dUWO$dZLF$dOCLCQ$dAU@$dRULBL
015 $aGBA772799$2bnb
016 7 $a013888511$2Uk
019 $a182732458$a968617762$a988811088$a989250847$a1013242235$a1027855495$a1041069156$a1049132928$a1058085010$a1062030535$a1067056071$a1084925900$a1089468923$a1114401482$a1117514030$a1119128828
020 $a9780470108888$q(cloth)
020 $a0470108886$q(cloth)
020 $a0470225823
020 $a9780470225820
029 1 $aAU@$b000054503264
029 1 $aCDX$b5976195
029 1 $aNZ1$b11454492
029 1 $aUKMGB$b013888511
035 $a(OCoLC)144768547$z(OCoLC)182732458$z(OCoLC)968617762$z(OCoLC)988811088$z(OCoLC)989250847$z(OCoLC)1013242235$z(OCoLC)1027855495$z(OCoLC)1041069156$z(OCoLC)1049132928$z(OCoLC)1058085010$z(OCoLC)1062030535$z(OCoLC)1067056071$z(OCoLC)1084925900$z(OCoLC)1089468923$z(OCoLC)1114401482$z(OCoLC)1117514030$z(OCoLC)1119128828
050 00 $aP96.T42$bR44 2008
082 00 $a302.2$222
049 $aMAIN
100 1 $aReich, Brian,$d1977-
245 10 $aMedia rules! :$bmastering today's technology to connect with and keep your audience /$cBrian Reich, Dan Solomon.
260 $aHoboken, N.J. :$bJ. Wiley & Sons,$c©2008.
300 $axxii, 230 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 217-219) and index.
505 0 $aThe media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
520 0 $aWhen it comes to communicating with their target audience, businesses have more than enough tools to get the job done-blogs, podcasts, social networks, search advertising, and much more. Yet the rapid rate of innovation is increasing the fragmentation of audiences, leaving fewer opportunities to reach them, and requiring more careful planning. Media Rules! will help business leaders and entrepreneurs obtain the core skills needed to better understand this dynamic world. Written in an engaging and accessible style, this book will provide in-depth insights into the realities of marketing using innovative media technologies and strategies. It will also show readers how to create a new game plan that takes these new media opportunities into consideration, and present real ways to implement the ideas outlined within these pages-by including interviews with business innovators who are using new techniques to successfully overcome a variety of modern business challenges. -- Publisher description.
506 $aElectronic resource (access conditions).
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aCommunication and technology.
650 0 $aMass media.
650 0 $aGlobalization.
650 7 $aCommunication and technology.$2fast$0(OCoLC)fst00870044
650 7 $aGlobalization.$2fast$0(OCoLC)fst00943532
650 7 $aMass media.$2fast$0(OCoLC)fst01011219
700 1 $aSolomon, Dan,$d1959-
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/ecip0720/2007024179.html
856 42 $3Contributor biographical information$uhttp://catdir.loc.gov/catdir/enhancements/fy0804/2007024179-b.html
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0741/2007024179-d.html
856 41 $uhttp://www.myilibrary.com?id=109443$zMyiLibrary
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0470108886$n0007330060$sactive
938 $aBaker and Taylor$bBTCP$nBK0007457004
938 $aCoutts Information Services$bCOUT$n5976195
938 $aYBP Library Services$bYANK$n2574369
994 $a92$bERR
976 $a31927000819091