| Record ID | marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:174395503:3424 |
| Source | Marygrove College |
| Download Link | /show-records/marc_marygrove/marygrovecollegelibrary.full.D20191108.T213022.internetarchive2nd_REPACK.mrc:174395503:3424?format=raw |
LEADER: 03424cam a2200673 a 4500
001 ocn213222933
003 OCoLC
005 20191109071237.4
008 080306s2008 cau b 001 0 eng
010 $a 2008009811
040 $aDLC$beng$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dBWX$dCDX$dIXA$dVP@$dIAY$dSHH$dCQU$dOCLCQ$dA7U$dBDX$dOCLCF$dOCLCO$dOCLCQ$dUNITY$dOCLCQ$dOCLCO$dWSB$dUKMGB
015 $aGBA825591$2bnb
016 7 $a014537418$2Uk
019 $a181602046$a656150847
020 $a9781576754726$q(hardcover ;$qalk. paper)
020 $a1576754723$q(hardcover ;$qalk. paper)
029 1 $aAU@$b000042816678
029 1 $aCDX$b7103902
029 1 $aNZ1$b12133478
029 1 $aUNITY$b110786815
029 1 $aUKMGB$b014537418
035 $a(OCoLC)213222933$z(OCoLC)181602046$z(OCoLC)656150847
043 $an-us---
050 00 $aHF5415.332.W66$bW577 2008
082 00 $a658.8/34082$222
049 $aMAIN
100 1 $aWitter, Lisa.
245 14 $aThe she spot :$bwhy women are the market for changing the world--and how to reach them /$cLisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
250 $a1st ed.
260 $aSan Francisco :$bBerrett-Koehler Publishers,$c©2008.
300 $axxiii, 187 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aA BK business book
500 $a"A BK business book."
504 $aIncludes bibliographical references (pages 157-168) and index.
505 0 $aIntroduction : A women-centered (marketing) revolution -- pt. 1. Understanding the she spot -- Why women matter -- How women think -- What women want -- pt. 2. How to hit the she spot -- Care -- Connect -- Cultivate -- Control -- pt. 3. Where to hit the she spot -- Where to reach women -- Segmenting the women's market -- Conclusion : The not-so-secret secret to changing the world.
520 $a"The secret to changing the world is hidden in plain sights. In fact, it's half the population. Women vote more, volunteer more, and give to more charities than men do. They control over half the total wealth in America. Corporations have long recognized the growing power of women and have been targeting them for years. The She Spot is a practical and provocative primer showing how nonprofits and social change organizations can do it too."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aWomen consumers$zUnited States.
650 0 $aSocial marketing$zUnited States.
650 0 $aWomen in nonprofit organizations$zUnited States.
650 7 $aSocial marketing.$2fast$0(OCoLC)fst01122635
650 7 $aWomen consumers.$2fast$0(OCoLC)fst01177530
650 7 $aWomen in nonprofit organizations.$2fast$0(OCoLC)fst01177934
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
700 1 $aChen, Lisa,$d1973-
830 0 $aBK business book.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy0805/2008009811.html
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i1576754723$n0007525016$sactive
938 $aBrodart$bBROD$n07886993$c$24.95
938 $aBaker and Taylor$bBTCP$nBK0007525016
938 $aCoutts Information Services$bCOUT$n7103902
938 $aYBP Library Services$bYANK$n2776692
938 $aBlackwell Book Service$bBBUS$nR8715319$c$24.95
994 $a92$bERR
976 $a31927000832169