MARC Record from Marygrove College

LEADER: 04894cam a2200985 a 4500
001 ocn244060887
003 OCoLC
005 20191109071212.9
008 090108s2009 nju b 001 0 eng
010 $a 2008055225
040 $aDLC$beng$cDLC$dYDX$dBTCTA$dBAKER$dYDXCP$dCDX$dBWX$dVP@$dUKM$dNLGGC$dGBVCP$dEUM$dDEBBG$dBDX$dTULIB$dOCLCF$dP4I$dOCLCQ$dCNGUL$dSFR$dATSAE$dOCLCO$dOCLCQ$dUKMGB$dZLF$dOCLCA$dOCLCQ
015 $aGBA8D1035$2bnb
016 7 $a014821348$2Uk
016 7 $a014-82134$2Uk
019 $a276224145$a641194712$a779894702
020 $a9780470410974$q(cloth ;$qacid-free paper)
020 $a0470410973$q(cloth ;$qacid-free paper)
029 1 $aAU@$b000043742667
029 1 $aBWX$bR6770192
029 1 $aDEBBG$bBV026679653
029 1 $aGBVCP$b585834865
029 1 $aHEBIS$b222909773
029 1 $aNLGGC$b318674580
029 1 $aNZ1$b12857070
029 1 $aUKBCI$b118964143
029 1 $aUKBNS$b118964143
029 1 $aUKMGB$b014821348
029 1 $aUKSCO$b118964143
029 1 $aUKSGC$b118964143
029 1 $aUKSOM$b118964143
029 1 $aUNITY$b118964143
035 $a(OCoLC)244060887$z(OCoLC)276224145$z(OCoLC)641194712$z(OCoLC)779894702
037 $bJohn Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400$nSAN 200-2272
050 00 $aHF5415.1265$b.W43 2009
082 00 $a658.8/72$222
084 $a85.40$2bcl
084 $aF713.36$2clc
084 $aQP 650$2rvk
049 $aMAIN
100 1 $aWeber, Larry.
245 10 $aMarketing to the social web :$bhow digital customer communities build your business /$cLarry Weber.
250 $a2nd ed.
260 $aHoboken, NJ :$bJohn Wiley & Sons,$c©2009.
300 $axvii, 246 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 231-238) and index.
505 0 $aThe web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers) -- Living and working in web 4.0 (it's right around the corner).
520 $aThis work helps marketers and their companies understand the context of marketing today, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aInternet marketing.
650 0 $aOnline social networks.
650 7 $aInternet marketing.$2cct
650 7 $aOnline social networks.$2cct
650 7 $aInternet marketing.$2fast$0(OCoLC)fst00977272
650 7 $aOnline social networks.$2fast$0(OCoLC)fst01741311
650 17 $aMarketing.$2gtt
650 17 $aWorld wide web.$2gtt
650 17 $aSociale netwerken.$2gtt
650 17 $aVirtuele gemeenschappen.$2gtt
650 17 $aE-commerce.$2gtt
650 7 $aKundenmanagement$2gnd
650 7 $aMarketing$2gnd
650 7 $aSocial Media$2gnd
650 7 $aWorld Wide Web 2.0$2gnd
650 7 $aWeb 2.0.$2stw
650 7 $aSocial Software.$2stw
650 7 $aSoziales Netzwerk.$2stw
650 7 $aOnline-Werbung.$2stw
653 0 $aInternet
653 0 $aInternet marketing
653 0 $aMarketing
653 0 $aOnline social networks
653 0 $aWorld Wide Web
655 4 $aElectronic books.
856 41 $3Table of contents$uhttp://www.gbv.de/dms/zbw/585834865.pdf
938 $aBaker & Taylor$bBKTY$c24.95$d18.71$i0470410973$n0007906260$sactive
938 $aBrodart$bBROD$n08989648$c$24.95
938 $aBaker and Taylor$bBTCP$nBK0007906260
938 $aCoutts Information Services$bCOUT$n8688800$c29.95 CAD
938 $aYBP Library Services$bYANK$n2882687
994 $a92$bERR
976 $a31927000832185